Senior Brand & Creative Designer (Gaming)

Location: Hybrid working in London, United Kingdom

Company

hirify.global creates and supports the PlayStation brand, including gaming hardware, network services and digital entertainment experiences.

What you will do

• Interrogate briefs, challenge assumptions and identify underlying business and customer problems.
• Use customer research, insight and performance data to shape brand positioning, messaging hierarchies and customer propositions.
• Translate strategy into visual territories, brand identity concepts and design principles with designers, copywriters and creative specialists.
• Develop connected creative experiences across PlayStation Store, PlayStation.com, CRM, social and other digital touchpoints.
• Create and present visually compelling proposals that communicate complex thinking and build stakeholder confidence.

Requirements

• Around 8+ years of experience in creative design, brand design, digital art direction or a related multidisciplinary creative role.
• Strong portfolio demonstrating visual creative craft and strategic thinking, including brand positioning, customer propositions and creative direction.
• Experience using customer insight and research to shape creative strategy and translate positioning into visual identities, creative territories or design systems.
• Experience developing creative for digital products, services, commerce or customer-facing digital communications, not solely traditional advertising campaigns.
• Strong visual storytelling and presentation skills, including building and presenting creative proposals to clients or senior stakeholders.
• Collaborative approach and confidence working with designers, copywriters and other specialists.
• Curiosity about popular culture, entertainment, technology and how audiences discover, consume and engage with content.

Nice to have

• Experience in gaming, entertainment or consumer technology.
• Experience working in both agency and in-house creative teams.
• Experience developing creative frameworks or pitching methodologies.
• Familiarity with digital marketing, performance marketing, customer engagement, digital retail or personalization (DCO).
• Experience working alongside Creative Directors, Design Directors or Creative Leads, with an ambition to develop into broader creative leadership.

Culture & Benefits

• Hybrid working environment.
• Discretionary bonus opportunity.
• Private medical insurance and dental scheme.
• 25 days of holiday per year.
• On-site gym, subsidised café, free soft drinks and on-site bar.
• Access to a cycle garage and showers; background checks are conducted at the offer stage.