Brand & Marketing Design Lead (AI)

Location: Freiburg or San Francisco with at least 2 days per week in the office or one full week every other week; alternatively, remote with a monthly in-person week. Locations listed: Freiburg, Berlin, London, Paris and San Francisco.

Compensation: EU €148K–€175K + equity; SF $219K–$265K + equity.

Company

Black Forest Labs is a frontier AI research lab building multimodal visual intelligence models for images, video, audio and action, including FLUX.

What you will do

• Lead the growth of the visual identity across logo, typography, color, imagery and motion, and create guidelines and design systems.
• Develop concepts and creative direction for model launches, campaigns and events in collaboration with research.
• Create brand work across social, editorial, presentations, documentation, sales materials, event spaces, merchandise and print.
• Own the direction of bfl.ai and growth pages, making the website a strong expression of the brand.
• Build templates, internal tools and an agent-readable design system for marketing, sales and engineering.
• Collaborate with product design on shared foundations and help define design review and decision-making practices.

Requirements

• At least six years of experience designing brands, including one or two projects led from concept through rollout that others continue to build on.
• Deep craft in identity and visual design, including typography, color, layout, art direction and motion.
• Strong quality standards and experience improving teams through shipped work and feedback.
• Ability to take ownership, initiate work independently, ship from day one and resolve disagreements directly.
• Experience building guidelines, templates or design systems that others can use independently.
• Ability to communicate design decisions effectively with founders, engineers and marketers.
• Comfort working across launches, merchandise and web pages in an ambiguous environment.
• Curiosity about new tools and problems, with evidence of recently self-taught skills improving the work.

Nice to have

• Ability to ship web pages or prototypes using AI coding tools such as Claude Code.
• Experience building brand-work tools such as template generators or internal applications.
• Use of generative image or video models in the creative process.
• Motion, 3D or creative coding experience.
• Experience at an AI lab.

Culture & Benefits

• Distributed team with real offices and regular in-person collaboration.
• Remote arrangement includes a monthly in-person week; reasonable travel costs are covered.
• Values include technical and creative excellence, low ego, bold execution and kindness.
• Design is a young function with substantial influence over processes, standards and future hiring.