Social Media Specialist (AI)

Location: Bedford, Massachusetts, United States

Salary: $61,100.00–$76,400.00 per year, plus eligibility for bonus or variable incentive pay

Company

hirify.global is Emerson’s industrial software business.

What you will do

• Manage hirify.global’s daily social media presence, editorial calendar, publishing, audience engagement, and channel strategy.
• Create social content supporting corporate, product, customer, event, cultural, and thought leadership priorities.
• Partner with senior executives, business leaders, subject matter experts, creative services, video production, and content teams.
• Establish and scale the employee advocacy initiative, including strategy, governance, content distribution, participant engagement, and performance metrics.
• Monitor trends, competitors, and emerging platform capabilities; analyze performance and provide recommendations.
• Use AI-enabled tools to improve content creation, workflow efficiency, and performance optimization while maintaining brand, editorial, legal, and governance standards.

Requirements

• Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, or a related field.
• At least 4 years of professional experience managing social media programs, preferably within a B2B technology organization.
• Expertise in social content strategy, publishing, audience engagement, and analytics, especially LinkedIn.
• Proven success increasing reach, engagement, and follower growth through LinkedIn programs.
• Experience working directly with senior leaders and executives in professional communications, marketing, or content roles.
• Strong writing, editing, storytelling, project management, interpersonal, and executive communication skills.
• Experience using LinkedIn analytics and social media management platforms.
• Ability to translate complex technology topics into compelling content for business and technical audiences.

Nice to have

• Experience in industrial software, enterprise software, SaaS, AI, automation, engineering, manufacturing technology, or related B2B industries.
• Experience developing or managing employee advocacy programs.
• Knowledge of content amplification strategies and employee engagement best practices.
• Experience creating or managing multimedia content, including short-form video and executive video content.
• Familiarity with generative AI tools for content creation and optimization.

Culture & Benefits

• Full-time role with career development programs and opportunities for community service and social events.
• Comprehensive benefits package including paid time off and a charitable giveback day.
• Medical, dental, and vision insurance, plus retirement benefits for eligible employees.
• Bonus or variable incentive pay eligibility.