Senior User Acquisition Manager (Mobile Games)

Position

Senior User Acquisition Manager

Company

Estoty LLC

Company website

https://www.estoty.com

Seniority

Senior

Employment Type

Full time

Salary

Negotiable

Location

Remote, Riga

Estoty , founded in 2012 in Riga, Latvia, expanded with a second studio in Vilnius, Lithuania, in 2014. Today Estoty is known as a creative video game developer with a keen eye for detail, crafting games across all platforms including PC, mobile, and VR. With a portfolio of over 50 successful titles, Estoty has created global mobile hits such as Johnny Trigger, 2048 , andKnife Hit , along with recent successes like Idle Breakers , West Escape, Raptor Evolution, Age of Sails, and My Little Universe. Collectively, Estoty’s games have been downloaded more than 2 billion times, with Johnny Trigger becoming the most downloaded mobile game worldwide in January 2020. This success has empowered Estoty to take on larger-scale projects, expanding its creative vision and pushing the boundaries of gameplay and storytelling.

What are you working on?

• Genres: Adventure
• Platforms: Mobile, VR, iOS, Android

For which tasks (responsibilities)?

• Launch, manage, and scale UA campaigns across multiple networks, including Meta, Google, TikTok, Unity, Axon, Mintegral, and rewarded networks;
• Own performance across different monetization models (IAP, Ads, hybrid) with full responsibility for results;
• Manage and optimize large-scale advertising budgets with a focus on efficiency, scalability, and risk control;
• Optimize campaigns using CPI, ROAS, LTV, retention, and payback targets;
• Analyze large datasets to identify scaling opportunities, inefficiencies, and creative fatigue;
• Make budget allocation and scaling decisions based on data, forecasts, and risk assessment;
• Use AI / automation tools to support data analysis, forecasting, reporting, and optimization workflows;
• Work with attribution and analytics tools (MMPs, SKAN, probabilistic attribution);
• Communicate with ad network account managers and external partners.

What kind of professional are we looking for?

• 3+ years of hands-on UA experience in mobile games;
• Proven experience managing and scaling high advertising budgets;
• Strong track record scaling campaigns across multiple UA networks, including social and rewarded traffic;
• Practical experience with Unity, Mintegral, TikTok, Meta, and DSP / rewarded networks;
• Experience working with hybrid monetization projects (IAP + Ads); idle / arcade experience is a plus;
• Deep understanding of UA KPIs and optimization logic;
• Good knowledge of attribution systems;
• Strong analytical skills and confidence working with large volumes of data;
• Experience using AI tools for data analysis, reporting, or decision support;
• Ability to manage.
• Good command of Latvian and English for documentation, tool proficiency, and communication with team members and external partners.

Nice to have:

• Experience with automation, scripts, or internal UA tools;
• Experience scaling campaigns to very high spend levels;
• Strong understanding of creative structures, placements, and algorithm behavior.

Why do we enjoy working here?

• Friendly atmosphere and smooth interpersonal relationships - this is our core value;
• Opportunity to contribute to the creation of a new mobile game that will be played by hundreds of millions of people around the world;
• Full-time 09:00-18:00 job position, Full remote, Hybrid / Office, on-site;
• Salary 1800 - 4000 (brutto) depending on experience.

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