Director of Marketing (Hospitality)

Location: Sofitel Al Hamra Beach Resort, Ras Al-Khaimah, United Arab Emirates

Company

hirify.global is part of the Accor network, which includes more than 45 brands, 5,500 hotels, and 10,000 restaurants and lifestyle destinations, with a focus on responsible hospitality, development, and inclusion.

What you will do

• Develop and lead the marketing strategy for the organization and UAE market, aligned with business objectives and market opportunities.
• Drive brand positioning, market presence, competitive differentiation, and customer experiences across all touchpoints.
• Design and execute integrated campaigns for diverse customer segments and markets, including digital and performance marketing programs.
• Lead and mentor the marketing team while fostering innovation, collaboration, and continuous improvement.
• Partner with Sales, Revenue, Operations, and Executive Leadership to align marketing with business goals.
• Manage marketing budgets, analyze performance, identify market opportunities, and support revenue growth and customer loyalty.

Requirements

• Significant experience in senior marketing leadership roles with a proven record of driving business results.
• Strong expertise in strategic marketing, brand development, and integrated campaign execution.
• Advanced proficiency in digital marketing strategy, performance marketing, and marketing analytics.
• Proven ability to influence stakeholders and collaborate across multiple business units and departments.
• Proven experience leading, developing, and motivating marketing teams.
• Strong financial acumen, including experience managing P&L responsibilities and marketing budgets.
• Excellent analytical, written, and verbal communication skills, including the ability to present to senior leadership.
• Proficiency with marketing technology platforms, analytics tools, and customer relationship management systems.
• Experience developing content strategy and storytelling for target audiences.

Nice to have

• Background in hospitality, tourism, retail, or consumer services.
• Experience in the Middle Eastern market or familiarity with regional business practices and consumer behavior.
• Knowledge of multi-channel marketing and omnichannel customer engagement strategies.
• Experience with market research, competitive analysis, and consumer insights.
• Expertise in crisis communication and reputation management.
• Background in change management and organizational transformation initiatives.

Culture & Benefits

• Responsible hospitality focused on positive, memorable experiences for customers, colleagues, and the planet.
• Opportunities for professional development and career advancement.
• Inclusive commitment to attracting, recruiting, and promoting diverse talent.
• Collaborative, supportive, and inclusive working environment.