Content Creator Channel and Sales Enablement

Location: Slough, England, United Kingdom

Company

John Crane, a business of Smiths Group, provides mission-critical flow control solutions for energy and process industries, including mechanical seals, couplings, bearings, filtration systems, and predictive digital monitoring technologies. The business operates across more than 50 countries and supports customers with safety, efficiency, downtime reduction, and environmental performance.

What you will do

• Translate complex engineering, technology, and customer challenges into clear, customer-focused sales enablement stories.
• Create videos, digital assets, marketing collateral, presentations, demo videos, product materials, case studies, and playbooks for sales teams.
• Lead creative production from concept, scripting, and storyboarding through production, editing, and final delivery.
• Develop co-brandable sales and marketing materials, onboarding content, training materials, and certification content for channel partners.
• Shape the content roadmap around business priorities, product activity, campaigns, and growth opportunities.
• Use generative AI, emerging creative technologies, analytics, and feedback to improve production, localisation, quality, governance, and content effectiveness.

Requirements

• Strong experience developing content for sales teams.
• Strong visual communication skills using tools such as Adobe Creative Suite, Canva, or similar content creation platforms.
• Experience creating compelling presentations and visual storytelling in Microsoft PowerPoint.
• Ability to turn complex technical information into engaging commercial content.
• Experience working with engineers, product specialists, or other technical subject matter experts.
• Experience using generative AI and emerging creative tools to enhance content development and production.
• Strong project and stakeholder management skills, including the ability to work across teams, regions, and priorities.

Culture & Benefits

• Inclusive environment supported by employee resource groups including Veterans, Pride Network, Black Employee Network, Women@Work Network, and Neurodiversity.
• Recognition through the annual Smiths Excellence Awards and Smiths Day global celebration.
• Competitive compensation and benefits.
• Equal-opportunity employment with consideration for qualified applicants regardless of protected characteristics.