Content Creator (AI)

Location: London, United Kingdom; 2 days onsite with occasional travel to Weybridge. Content is created for UK Instagram and TikTok, with reach across EMEA.

Company

OLIVER designs, builds and runs bespoke in-house agencies and marketing ecosystems for brands, partnering with over 300 clients in 40+ countries as part of The Brandtech Group.

What you will do

• Create on-brand short-form video, Reels, TikToks, static and carousel assets, motion, Stories, reactive posts, tutorials and creator-style content for UK social channels.
• Develop credible haircare routines, styling tutorials, product demonstrations and educational content for curly, frizz-prone and dry hair, consistent with approved product claims.
• Take content from concept and planning through shooting, directing, editing and finishing, producing mobile-first, platform-native assets ready for publication.
• Turn briefs, insights and trends into social concepts, hooks, scripts, captions, on-screen copy, calls to action, storyboards and shot lists; pitch ideas to the Creative Director and wider team.
• Build repeatable formats, recurring series and modular systems for organic and paid social, and use performance data to optimise hooks, formats, edits and haircare topics.
• Collaborate with creative, social, strategy, data, production, influencer and brand teams; share haircare techniques, editing approaches and AI-assisted workflows.

Requirements

• Strong portfolio of social-first video and static content with professional TikTok and Instagram experience.
• Professional experience creating haircare content focused on curly, frizz-prone and dry hair, including styling routines, product demonstrations, tutorials and educational content.
• Portfolio demonstrating thoughtful and authentic representation of curly, textured, frizz-prone and dry hair.
• Strong practical understanding of curl patterns, textures, moisture needs, styling techniques and common hair concerns, without overgeneralising different hair types or experiences.
• Experience directing talent, creators or hairstylists with different hair types and textures, with an inclusive approach to representing curl patterns, identities and experiences.
• Expert-level creative concepting, shooting, editing, copywriting and social storytelling skills, including turning briefs into publish-ready work within brand guidelines and approvals.
• Experience creating content for consumer brands. Haircare or beauty experience is strongly preferred, and FMCG experience is beneficial.
• Genuine interest in haircare, beauty, styling and creator culture; understanding of UK culture, humour and social behaviour; and sound judgement about brand-fit trends.
• Strong understanding of TikTok and Instagram best practices, including watch time, retention, saves and shares, with the ability to create both polished campaign content and lower-fi creator-style work.
• Proficiency in CapCut, Adobe Premiere Pro, After Effects, Photoshop, Canva and Figma, plus strong mobile shooting and editing skills and a good eye for composition, lighting, colour and typography.
• Comfort presenting ideas and collaborating across creative, social, strategy, data and brand teams; openness to feedback and ability to iterate and give clear, constructive feedback.
• Strong attention to detail, file management and asset organisation; a solutions-focused approach to production challenges; and ability to manage several projects and estimate achievable scope.
• Advanced use of Gen AI tools for ideation, scripting, storyboarding, versioning and post-production, including content tailored to different hair types and needs.
• Experience designing AI-assisted workflows and training others in effective AI tool use; agentic thinking for complex, multi-step content challenges.
• Understanding of AI capabilities and limitations, with rigorous human oversight covering brand safety, copyright, authentic representation and disclosure of AI-generated content.

Nice to have

• Basic photography, motion design or animation skills.
• Formal degree; equivalent experience from work, study, volunteering or self-directed learning is accepted.

Culture & Benefits

• Hybrid working in London with two onsite days and occasional travel to Weybridge.
• Individual contributor role with no line management.
• Inclusive, pro-inclusive and anti-racist working environment supporting diverse hair types, identities and experiences.
• Values-led culture focused on ambition, imagination, inspiration, continuous learning, listening and results.
• Environmental sustainability goals with science-based emissions reduction targets embedded across project work.