Marketing Manager - Media

Location: Spain

Company

hirify.global is scaling a portfolio of global football media products.

What you will do

• Plan and execute performance marketing initiatives across paid social, search, display, programmatic, video, and other relevant channels.
• Own the weekly marketing promotion calendar, coordinating campaigns, content priorities, football events, and promotional opportunities.
• Monitor channel and campaign performance using CPL, CPV, CPI, ROAS, and other acquisition and engagement KPIs.
• Prepare recurring media performance updates, maintain dashboards, and translate data into actionable recommendations.
• Brief, validate, and quality-check creative assets in collaboration with Creative and User Acquisition teams.
• Coordinate with User Acquisition, Creative, Analytics, and Media stakeholders and use football culture insights to improve audience marketing.

Requirements

• 5–7 years of experience in Performance Marketing, User Acquisition, Marketing Strategy, Growth Marketing, Paid Media, or a similar data-driven marketing role.
• Solid understanding of performance marketing principles and hands-on experience with Paid Social, Search, Display, Programmatic, and Video channels.
• Experience analysing marketing performance and turning data into actionable recommendations.
• Strong understanding of CPL, CPV, CPI, ROAS, and other acquisition and engagement metrics.
• Experience with reporting tools and performance dashboards, including maintaining accurate recurring reports.
• Experience coordinating campaigns, marketing calendars, and creative workflows across multiple stakeholders.
• Strong attention to detail, structured execution, communication skills, and the ability to present performance data to management.
• Experience working cross-functionally with Marketing, Creative, Analytics, and other teams.
• Strong football knowledge, including major competitions, clubs, players, football audiences, and the wider football media landscape.
• Fluent English.

Nice to have

• Spanish language skills.
• Experience in sports, media, or entertainment marketing.
• Experience with football-focused digital products or audiences.
• Experience with subscription-based, streaming, or OTT media products.
• Experience analysing organic and paid performance and their interaction.
• Experience working across multiple international markets.
• Additional language skills.
• Experience using automation or AI tools for marketing reporting, analysis, or operational workflows.

Culture & Benefits

• 23 days of paid time off plus 14 bank holidays.
• Flexible remuneration through Coverflex, including monthly allowances of up to €220 for meals and €136 for commuting, with no limit for kindergarten expenses.
• Annual medical check-up.
• Quarterly and flash bonuses.
• Mid-year and year-end retreats.