Digital Media Performance Strategist

Location: Hybrid, Barcelona, Spain

Company

hirify.global is a global travel technology company powering the future of travel.

What you will do

• Develop data-driven media strategies and performance frameworks for destination marketing organizations and related clients.
• Design pre-sales media plans aligned with client objectives, budgets, and performance goals.
• Lead campaign planning, execution, pacing, and optimization across advertising platforms.
• Collaborate with Digital Media Analysts, Ad Operations, and Customer Success Managers throughout each campaign stage.
• Monitor KPIs using Google Marketing Platform, Tableau, and Power BI; analyze results and present insights to internal and external stakeholders.
• Support technical discussions on tracking, creative assets, implementation, troubleshooting, best practices, and process improvement.

Requirements

• Degree in Marketing, Advertising, Business, or a related field.
• At least 3 years of experience in digital media strategy, performance marketing, or programmatic advertising.
• Strong knowledge of campaign management, client service, and optimization.
• Proficiency with Google Marketing Platform, including DV360, Google Analytics, and Search Ads 360; Meta Ads; Microsoft Office Suite; and Excel for data analysis.
• Ability to interpret data, draw insights, and make data-informed decisions.
• Ability to translate performance data into actionable insights and engaging presentations.
• Curious, proactive, organized, and collaborative approach, with the ability to solve complex challenges and deliver high-quality work.
• Professional proficiency in English.

Nice to have

• Additional European language.

Culture & Benefits

• Hybrid working model.
• Learning opportunities through on-the-job training, formal learning, and daily collaboration.
• Supportive and caring environment focused on career development and personal and family life.
• Diverse and inclusive community supporting innovation, creativity, and collaboration.
• Work connected to a global travel mission and purpose.