Associate Strategy Director (AI)

Location: London, United Kingdom; remote work is listed, with a hybrid approach and required in-office days.

Company

hirify.global is a WPP agency applying art, science, strategy, design and technology to create customer experiences for leading brands.

What you will do

• Lead complex customer experience, product and service strategy engagements from discovery and opportunity definition through experience vision, recommendations and delivery planning.
• Connect customer needs, business objectives, research and technology capabilities to define strategic direction and growth opportunities.
• Map customer journeys, services and ecosystems to identify unmet needs, friction points and opportunities across channels and touchpoints.
• Define value creation across digital experiences, AI and LLM-driven discovery, partnerships and third-party platforms.
• Partner with UX, service design and technology teams to develop propositions, experience principles, requirements, journeys, service blueprints and roadmaps.
• Lead client relationships, multidisciplinary teams, workshops, presentations, new-business opportunities and collaboration across international studios.

Requirements

• Significant experience in customer experience strategy, product strategy, service design or a related discipline within an agency, consultancy or product-led organisation.
• Proven ability to independently lead complex strategic engagements and build trusted relationships with senior client stakeholders.
• Strong systems thinking, connecting customer journeys, business models, organisational processes and technology into a coherent strategic vision.
• Experience shaping digital products and services with UX, design and engineering teams.
• Confidence applying design thinking, facilitating workshops and navigating ambiguity.
• Excellent storytelling and communication skills, including polished presentations for executive audiences.
• Strong commercial awareness and experience contributing to pitches, proposals, project scopes and delivery planning.
• Informed perspective on emerging technologies, particularly AI and LLMs, and their impact on customer behaviour and brand experiences.
• Experience using research, customer insights and performance data to inform recommendations and measure success.
• Experience working across complex customer ecosystems, ideally in healthcare, nutrition, financial services or other regulated industries.
• Collaborative leadership skills and comfort working with international teams and travelling occasionally, including to the US.

Culture & Benefits

• Hybrid work model with required in-office days in the London studio.
• Collaboration with UX, design, technology and multidisciplinary teams across a global network.
• Extensive benefits are available.
• Equal opportunity workplace committed to respect, inclusion and career progression.