Lifecycle Marketing Manager (CRM)

Location: London, UK; hybrid working with 2 days from the office depending on location. Candidates must be located in the UK and available to start working directly from the London office.

Company

hirify.global is a growth invention company combining technology and marketing to deliver brand, media, experience, commerce, CRM, and technology and data services for ambitious brands.

What you will do

• Define the end-to-end fan lifecycle, including lifecycle stages, journey criteria, triggers, frequency, suppression rules, and delivery phases.
• Design and document onboarding, registration, conversion, engagement, matchday, FPL season-cycle, re-engagement, and win-back journeys.
• Translate journeys into specifications covering maps, segments, content requirements, landing points, and success measures, then coordinate configuration, testing, and launch across Adobe Journey Optimizer, Adobe, and Pulselive properties.
• Design progressive profiling and preference-capture journeys, use behavioural signals to improve segmentation and content, and ensure GDPR and PECR compliance.
• Own journey content plans, including copy, imagery, localisation, audience variants, and modular reusable content.
• Define KPI and tracking frameworks, build reporting in Customer Journey Analytics and Adobe Analytics, coordinate A/B and multivariate testing, and optimise journey performance.

Requirements

• 5+ years of experience in lifecycle, CRM, or customer journey marketing, owning strategy through launch and optimisation.
• Hands-on experience with Adobe Journey Optimizer and Adobe Experience Platform Real-Time CDP.
• Strong measurement skills, including defining KPIs and tracking plans, building dashboards, and turning data into clear recommendations; familiarity with Customer Journey Analytics or Adobe Analytics.
• Experience converting marketing objectives into detailed journey specifications and briefing technical and delivery teams.
• Experience designing data-capture and progressive-profiling journeys, with knowledge of consent and data protection requirements including GDPR and PECR.
• Strong copy and content judgement, with the ability to brief and approve creative work to a high standard.
• Ability to take ownership, coordinate and influence across teams and organisations without direct authority, and drive work through to completion.
• Confident communication with senior stakeholders and ability to advise colleagues less familiar with lifecycle marketing.
• Located in the UK and available to start working directly from the London office.

Nice to have

• Interest in sports, media, or fan engagement ecosystems.
• Experience with A/B testing tools such as Optimizely.
• Experience with localised, multilingual programmes.

Culture & Benefits

• Flexible hybrid working policy with 2 office days depending on location.
• Pension, private healthcare, mental health support, company sick pay, 26 days of paid holiday, and UK Bank Holidays.
• Season ticket loan, cycle-to-work scheme, enhanced family-friendly policies, and social and cultural events.
• Learning and development opportunities, including training, certifications, inspirational talks, and a Buddy Programme.
• Inclusive workplace with equal opportunities, diversity and inclusion initiatives, and reasonable adjustments available.