Social Media Strategist, League of Legends (12 Month Contract)

Location: Berlin, Germany; based onsite on a hybrid basis. The role is a 12-month contract starting in January 2027.

Company

Riot Games develops games and player-facing experiences, including League of Legends, with a player-first and collaborative approach.

What you will do

• Provide social media expertise and social-first approaches to EMEA Publishing teams across the League of Legends product portfolio.
• Contribute to EMEA-wide publishing campaigns through campaign strategy, content planning, and audience engagement.
• Develop and refine LEC channel strategies with a partner agency and connect esports initiatives with broader publishing priorities.
• Define and track social media KPIs, prepare regular reports, and provide actionable insights to stakeholders.
• Support social media strategy and coverage for LEC events and road trips, including producing content for esports fans.
• Collaborate with community, communications, esports, local publishing, and global Riot teams to amplify player and fan stories and align EMEA initiatives with global campaigns.

Requirements

• 5+ years of experience in social channel management at an agency or in-house in the video game, technology, or entertainment industry.
• Global or regional experience working across multiple countries or markets.
• Knowledge of regional differences, target audiences, market sensitivities, cultural differences, and localization.
• Experience implementing successful communications campaigns with passionate audiences.
• Experience growing content pipelines with in-house and external or agency contributors.
• Fluent written and verbal English.

Nice to have

• Experience in a multinational environment, particularly in the EMEA region.
• Fluency in an additional EMEA-relevant language: French, German, Spanish, Turkish, Arabic, or Russian.
• Personal relationship with games, player empathy, and care for player experiences.

Culture & Benefits

• Player-first decision-making focused on improving the player experience.
• Collaborative environment where individual perspectives are encouraged.
• Close collaboration across EMEA, country-based, global publishing, community, brand, esports, and agency teams.