Senior Social Media Manager (Automotive)

Location: Berlin, Germany; based in Berlin and working from a modern office.

Company

hirify.global Group is a digital automotive platform operating through wirkaufendeinauto.de, hirify.global.com and Autohero to transform how people buy and sell cars.

What you will do

• Develop distinctive social formats around car culture, technology and the Autohero experience, including hooks, scripts and recurring series.
• Create and publish content end to end, from ideation and shooting to editing and publishing, while leading social shoots with an in-house videographer.
• Manage creator partnerships, including talent scouting, negotiations, briefs, budgets, approvals and distribution across organic and paid channels.
• Monitor trends, engage communities through comments and conversations, and create timely interactive content.
• Use AI to accelerate ideation, production and localization while preserving authentic stories and the brand voice.
• Track reach, retention, shares, engagement and sentiment, using performance insights to improve formats with Brand and Performance Marketing.

Requirements

• Demonstrated experience growing social channels through personally owned formats and campaigns, including clear results and an explanation of individual contribution.
• Hands-on ability to write hooks and scripts, shoot and edit content, and adapt it for Instagram, TikTok and YouTube.
• Understanding of car culture and internet culture, with the ability to identify relevant conversations and turn them into natural brand ideas.
• Experience identifying creator partners, writing briefs and managing collaborations from negotiation through delivery.
• Ability to combine creative judgment with analytical thinking and use performance insights to decide what to scale, improve or stop.
• Ability to take ownership, organize production, collaborate across teams and use AI to increase speed without reducing quality or authenticity.

Culture & Benefits

• Open culture, direct communication and a diverse international environment with colleagues from more than 90 nationalities.
• Collaboration with videographers, copywriters, visual creatives and Performance Marketing.
• Access to real stories and productions at the refurbishment center, on location and behind the scenes of brand campaigns.
• Dedicated education budget for courses, conferences and professional development.
• Flexible working hours, 30 days of vacation and a modern office.