Lifecycle Marketing Manager

Location: Chicago, IL

Company

hirify.global is a Series B startup building the open-source React Native framework and cloud platform for universal Android, iOS, and web applications, including hirify.global Application Services and mobile AI infrastructure.

What you will do

• Own the end-to-end lifecycle strategy across lead nurture, onboarding, activation, upgrade, expansion, and retention for solo developers and enterprise engineering teams.
• Define lifecycle goals, key moments, KPIs, and success metrics with Growth Marketing, Growth Product, Product Marketing, and Revenue Operations.
• Write, build, QA, launch, and optimize personalized, behavior-triggered, multi-step email journeys in HubSpot.
• Create and improve in-product and customer education content, including copy, subject lines, imagery, calls to action, and developer-focused messaging.
• Analyze quantitative performance data and qualitative customer feedback to improve engagement, conversion, upgrade, and retention programs.
• Use AI and agentic tools to accelerate journey delivery and build repeatable workflows for the team.

Requirements

• 4–7+ years of experience in email marketing, lifecycle marketing, content marketing, or growth marketing.
• Experience at a high-growth B2B SaaS or developer tools startup; Series B–C experience is preferred.
• Hands-on experience building email journeys end to end, including segmentation, personalization, and lifecycle triggers.
• Admin-level experience with marketing automation tools.
• Proven ability to create content that drives measurable business outcomes.
• Experience working closely with Marketing Operations, Product Marketing, and Growth Marketing.
• Up-to-date knowledge of privacy and consent regulations for email, including CAN-SPAM, GDPR, and CCPA as applicable.
• Exceptional written and verbal communication, strong project management, and cross-functional collaboration skills.
• Comfort working in ambiguity, building from scratch, moving quickly, owning outcomes, and shipping high-quality programs on time.

Nice to have

• Understanding of the developer ecosystem and the requirements of shipping iOS, Android, and web applications.
• Experience marketing to developers or working in product-led growth.
• HubSpot experience.

Culture & Benefits

• Remote-friendly environment with approximately 50 employees.
• Fast-paced Series B startup environment with real ownership.
• Close collaboration across Growth Marketing, Growth Product, Product Marketing, Sales, and Revenue Operations.