Technical Marketing Operations Manager (MarTech)

Location: Tbilisi, Georgia

Company

hirify.global builds digital healthcare infrastructure through DoktorABC, an international telehealth marketplace connecting patients, licensed doctors, pharmacies, medication and OTC products, and delivery partners.

What you will do

• Manage the marketing technology stack hands-on, including HubSpot workflows, lists, properties, forms, reports, and lifecycle automations.
• Build and run email, SMS, push, and in-app campaigns and trigger-based journeys, including segmentation, testing, QA, scheduling, and launch.
• Maintain database hygiene, property structures, naming conventions, and data checks across multiple markets.
• Monitor and troubleshoot data flows between HubSpot, the mobile app, and the website, including identity matching, workflow conflicts, and broken triggers.
• Audit existing workflows and automations to identify errors, outdated logic, duplicates, and simplification opportunities.
• Document workflows, processes, system setups, and best practices while partnering with CRM, Product, Data, Development, and Creative teams.

Requirements

• 3+ years of hands-on experience in Technical Marketing Operations, Marketing Automation, or CRM Operations. Experience in B2C, D2C, e-commerce, and app environments is preferred.
• Hands-on experience with marketing automation, including building complex workflows and segmentation rather than only overseeing them; HubSpot experience is strongly preferred.
• Comfort working with data, spreadsheets, system configurations, and repetitive accuracy-sensitive tasks.
• Strong troubleshooting skills and patience when investigating why systems or workflows are not working.
• Basic knowledge of HTML and CSS for email and template building.
• Experience with analytics and reporting tools such as Mixpanel, Looker Studio, Tableau, or similar.
• Experience using AI to improve operational processes.
• Highly organised, detail-oriented, and comfortable managing multiple tasks independently.
• High-level English is required.

Nice to have

• Experience with APIs, webhooks, or integration tools such as Zapier, Make, or similar.

Culture & Benefits

• Execution-focused role supporting lifecycle marketing across multiple international markets.
• Cross-functional collaboration with CRM, Product, Data, Development, and Creative teams.
• Work in digital healthcare infrastructure and regulated telehealth environments.