Audience Business Analyst (Gaming)

Location: Hybrid, San Mateo, California, United States

Base pay: $136,300–$204,500 USD annually

Company

hirify.global, part of Sony Interactive Entertainment, develops gaming hardware, network services, and entertainment experiences for more than 100 million people.

What you will do

• Collaborate with marketing and agency partners across regions to create custom audience segments for player acquisition, engagement, and retention campaigns.
• Advise campaign partners using insights from audience data, marketing analytics, data science models, and consumer research.
• Work within the AIM Scrum team to deliver audience activation initiatives and optimize operations across owned and paid marketing channels.
• Manage ad hoc and automated customer lists that power hirify.global’s global digital marketing channels.
• Ensure accurate and efficient delivery of customer segments to global marketing platforms.
• Partner with Martech product teams to translate business needs into platform requirements and feature enhancements.

Requirements

• Ability to collaborate and communicate effectively with marketing, product and engineering teams, and agencies across different regions and cultures.
• Experience with marketing platforms and channels including email, paid media, and custom tools.
• Experience with martech and adtech platforms such as Salesforce Marketing Cloud, DMPs, publisher partners, and social partners.
• Experience executing analysis projects involving lifecycle marketing, targeting and segmentation strategies, cohort analysis and tracking, churn prevention, A/B and multivariate testing, and reporting dashboard design and development.
• SQL programming experience and at least 3 years of experience working with relational databases.
• At least 5 years of marketing operations experience.
• Bachelor’s degree or equivalent.
• Strong verbal and written communication and presentation skills, with the ability to present data compellingly and influence partner strategy.
• Understanding of analytical approaches and the ability to establish clean testing frameworks for meaningful downstream measurement reporting.
• Experience with BI visualization tools such as Domo and Tableau.
• Analytical, data-driven problem-solving approach, flexibility, and ability to adapt to evolving business needs.
• Ability to work collaboratively under pressure on complex, international, large-scale, time-critical projects and contribute hands-on to team tasks.
• Passion for gaming and video game culture.

Culture & Benefits

• Hybrid working policy based in San Mateo, California.
• Medical, dental, and vision coverage.
• Matching 401(k), paid time off, and wellness program.
• Employee discounts on Sony products.
• Potential eligibility for a bonus package.
• Inclusive workplace with equal-opportunity and fair-chance employment practices.

Hiring process

• Background checks are conducted at the offer stage and may include criminal background checks for some roles.