Senior Director, Content (Fintech)

Location: Charlotte, NC, United States; hybrid work with attendance at the Southend office three days a week. Candidates must be legally authorized to work in the United States. Immigration sponsorship is not available.

Base pay: $180,000–$215,000 annually, plus eligibility for an annual performance bonus.

Company

A large US financial marketplace connecting consumers with financial products across a multi-vertical platform in a highly regulated environment.

What you will do

• Lead the editorial, content, and operations teams within the SEO organization.
• Establish editorial standards and improve the quality, usefulness, consistency, and audience value of thousands of editorial and programmatic content pieces.
• Own and evolve a unified company-wide content strategy across marketing channels.
• Prioritize high-impact initiatives, define performance metrics, and use reporting to drive growth.
• Plan and execute A/B tests across traditional search and emerging AI platforms to improve visibility and engagement.
• Partner with marketing, SEO, analytics, product, technology, and PR teams to deliver content capabilities and results.

Requirements

• 7–10 years of experience leading high-performing content teams within large enterprise organizations.
• Deep expertise in content strategy and customer journey mapping.
• Expertise in both editorial and programmatic content to drive quality, scale, and performance.
• Experience using analytics and data to inform research, content planning, and operational decisions.
• Ability to optimize processes, workflows, and systems for efficiency and scalability.
• Experience managing resource allocation and financial planning in line with strategic priorities.
• Curiosity, experimentation, willingness to test new approaches, and a goal-oriented focus on growth and continuous improvement.
• Ability to build stakeholder relationships, collaborate cross-functionally, and advance shared priorities.

Nice to have

• Experience optimizing multimedia platforms and content experiences for video and image content.
• Experience improving usability, relevance, engagement, and the broader customer experience.
• Thought leadership, emerging trend analysis, and forward-looking strategy related to organic search.

Culture & Benefits

• Collaborative, entrepreneurial, curious, and creative working environment.
• Inclusive workplace focused on different perspectives, ownership, flexibility, and employee empowerment.
• Medical, dental, and vision insurance.
• 401(k) matching, generous time off, and wellness programs and resources.
• Annual performance bonus eligibility and employee recognition programs.