Website & SEO/GEO Manager (Insurance)

Location: Hybrid, with 1 day per week in Wales, United Kingdom.

Salary: £50,000–£60,000 per year, depending on experience.

Company

Fast-growing, digitally led insurance business.

What you will do

• Manage, maintain and continuously improve the website, including pages, landing pages and content through WordPress or a comparable CMS.
• Own and evolve the SEO and Generative Engine Optimisation strategy across traditional search engines and AI-powered discovery.
• Analyse keywords, search demand, audiences, intent, traffic, user journeys, content performance and conversion data.
• Monitor technical SEO health, AI-search visibility and website quality, identifying risks, dependencies, opportunities and performance issues.
• Own website reporting and translate complex data into actionable recommendations for technical and non-technical stakeholders.
• Coordinate website initiatives and optimisation activity with Brand, Content, Product, Design, Engineering, Data, QA, Marketing and external partners.

Requirements

• Significant hands-on experience using WordPress or a comparable CMS.
• Strong practical SEO knowledge across technical, on-page and content optimisation.
• Good understanding of GEO, AI-powered search and evolving search behaviour.
• Experience using web analytics and performance data to identify issues, opportunities and recommendations.
• Exposure to conversion-rate optimisation and experimentation, including developing hypotheses, contributing to test plans and evaluating results.
• Ability to develop clear website and organic-search reporting for a range of stakeholders.
• Excellent communication skills, with the ability to explain technical and performance insight simply and commercially.
• Experience working cross-functionally with Content, Brand, Product, Design, Engineering, Data and Marketing teams.
• Proactive, solutions-focused approach, with the ability to identify opportunities, investigate detail and drive activity forward.
• Ability to influence without formal authority and constructively challenge when needed.

Nice to have

• Experience in a high-growth, digital-product, ecommerce or consumer-focused environment.
• Experience working with SEO, web or digital agencies.
• Knowledge of HTML, web design or front-end best practice.
• Experience using AI tools for content optimisation, research or search strategy.

Culture & Benefits

• High-impact role with genuine ownership across website performance and organic growth.
• Opportunity to shape an emerging GEO capability and improve content, customer experience, conversion and search visibility.
• Hybrid working arrangement with one day per week in Wales.
• Permanent employment with benefits.