Media Relations Coordinator (Healthcare)

Location: Based in Manhattan, New York, NY, US, with occasional travel to locations across the region for media events.

Salary: $58,500–$86,814 annually, excluding bonuses, incentive pay, differential pay, and benefits.

Company

hirify.global is an integrated academic health system providing patient care, research, education, cancer care, inpatient and outpatient services, and medical education.

What you will do

• Manage assigned media engagements and reactive media inquiries, including coordinating interviews, preparing clinical experts, and overseeing onsite media activities.
• Develop and execute media pitching opportunities, patient stories, press releases, fact sheets, briefing documents, talking points, presentations, and other communications materials.
• Build and maintain media distribution lists, media relationships, expert directories, media kits, b-roll and photo libraries, editorial calendars, and media monitoring search terms.
• Support press conferences, reporter meet-and-greets, media roundtables, CMGCA events, vodcast promotion, media reports, NewsHubs, and coverage tracking.
• Coordinate communications with clinical departments and collaborate with enterprise communications, social media, brand experience, and other CMGCA teams.
• Obtain and maintain patient consent forms, document stakeholder priorities, and ensure timely, accurate, and aligned media responses.

Requirements

• At least 3 years of public and media relations experience.
• Excellent writing, editing, and verbal communication skills.
• Good understanding of media relations and the US media landscape.
• Comfort with digital content channels, including social media.
• Strong proficiency with PowerPoint or Keynote and good working knowledge of online collaboration tools.
• Ability to make quick decisions in high-pressure situations and respond appropriately to unexpected media coverage.
• Strong interpersonal and cross-functional collaboration skills, with the ability to build internal and external relationships.
• Bachelor’s degree in Communications, Public Relations, or a related field such as Journalism or Marketing, or an equivalent combination of education and experience.
• Ability to communicate effectively with all organizational levels.

Nice to have

• Strong judgment about which stories will resonate with the public and earned media, and how to frame them for effective coverage.
• Ability to manage multiple priorities, make sound recommendations, and escalate issues appropriately.
• New York-specific media relations experience.
• Working knowledge of promoting clinical programs.
• Experience executing proactive and reactive public and media relations programs.
• Experience building and managing press and media relationships.
• Database-building experience.
• Bilingualism in Spanish and English.

Culture & Benefits

• Continuous improvement culture focused on testing and learning.
• Comprehensive benefits and wellness package for employees and their families.
• Financial security benefits, generous time off, and employee resource groups.
• Holistic wellness program covering physical, mental, nutritional, sleep, social, financial, and preventive care.
• Equal opportunity and inclusion commitment.

Hiring process

• Applications must be completed online.
• Salary and employment details are discussed during the application and hiring process.