Head of Creative Design, Brand & Web (AI)

Location: London or Berlin, with an assigned workspace in the London or Berlin office.

Company

hirify.global is a global technology organization providing commercial payment solutions for fuel, general payables, toll, lodging, and vehicle services across more than 80 countries.

What you will do

• Lead and evolve visual identity strategy across hirify.global, Allstar, Plugsurfing, Travelcard, and other brands, markets, and customer touchpoints.
• Set UX and creative direction for websites, eCommerce, acquisition journeys, and digital experiences from customer journeys and concepts through design QA, handover, and post-launch optimization.
• Direct creative for integrated campaigns, product launches, brand activity, and at least two above-the-line campaigns annually, in-house or with agencies.
• Build an AI-enabled creative studio, including zero-to-one agents, reusable assets, templates, approved collateral, and new workflows across code, Figma, and generative AI tools.
• Manage, mentor, and coach Brand and Web Designers; prioritize capacity, shape briefs, and raise creative standards.
• Partner with Marketing, Digital, Product, Service Design, and senior stakeholders on campaign strategy, implementation, optimization, product brand expression, and the shared multi-brand design system.

Requirements

• 10+ years of professional design experience, including at least 2 years leading and coaching design teams.
• Strong portfolio demonstrating how design shaped brand strategy, digital experience, and go-to-market activity.
• Proven experience across brand identity, web design, eCommerce, and integrated campaign creative.
• Exceptional design judgment and the ability to create coherent work across multiple brands, markets, and channels.
• Understanding of how brand and digital experience influence customer growth, trust, and adoption.
• Hands-on design delivery experience alongside team leadership and strategic direction.
• Experience building AI-powered creative workflows that improve efficiency while maintaining high creative standards.
• Confident use of Figma, Adobe Creative Suite, Claude, and other generative AI tools.
• Ability to communicate a compelling creative vision, provide precise feedback, and influence senior stakeholders effectively.
• Experience directing designers, agencies, and integrated campaigns.

Nice to have

• Above-the-line campaign experience.
• Experience with analytics, conversion insight, enterprise CMS platforms, motion, or video direction.
• Experience in B2B, payments, fleet, or mobility sectors; strong brand and digital work from consumer or FinTech sectors is also welcomed.
• Design Lead experience with readiness to step into a Head of Creative Design position.

Culture & Benefits

• Assigned workspace in the London or Berlin office and company-issued equipment.
• Access to online learning and development resources, including LinkedIn Learning.
• London: 25 days’ annual leave plus 8 bank holidays, with the option to buy or sell up to 5 additional days.
• London: pension scheme, private medical insurance, life insurance, and employee discount benefits.
• Berlin: up to EUR 180 net annual well-being allowance, monthly Givve Card allowance, 2 volunteering days, and 28 days of annual leave plus 2 additional days.
• Opportunity to shape an AI-enabled creative studio and new ways of working across a global, multi-brand organization.

Hiring process

• Submit a CV, cover letter, and portfolio.
• Offers may be subject to pre-employment screening, including employment references, identity verification, criminal record, financial or sanctions screening, and other legally permitted checks.