Copywriter (Employer Branding)

Location: Hybrid, Charlotte, NC 28202, United States

Company

hirify.global is offering a 12-month W2 contract opportunity supporting a Global Talent Attraction & Marketing team within a Talent Acquisition organization.

What you will do

• Develop career-site messaging architecture, website copy, and candidate-facing storytelling aligned with the employer brand and Employee Value Proposition (EVP).
• Plan, develop, and execute increasingly complex, highly visible marketing programs and initiatives.
• Create work plans, campaign requirements, project milestones, performance reports, and recommendations based on results.
• Analyze marketing collateral, digital marketing, advertising, brand awareness, sponsorship, promotion, sales campaign, research, and regional marketing activities.
• Collaborate with content, creative, candidate experience, product, technology, customer care, business, alliance, vendor, and management stakeholders.
• Lead marketing deliverables, maintain awareness of legal, compliance, privacy, and marketing policies, and mentor other marketing professionals.

Requirements

• 4+ years of Marketing, E-business, Marketing, or Digital Platforms experience, including mobile or social media, or equivalent experience, training, military experience, education, or a combination thereof.
• Exceptional writing, editing, and proofreading skills, with the ability to adapt content for different audiences and channels.
• Experience developing messaging frameworks, editorial standards, voice, and tone guidelines.
• Experience creating digital content, website copy, campaign messaging, and storytelling content.
• Ability to translate complex information into clear, concise, and engaging candidate-facing communications.
• Strong understanding of content strategy, content structure, and user-centered content development.
• Experience collaborating with cross-functional marketing, creative, design, content, and business stakeholders.
• Strong project management and organizational skills, including the ability to manage multiple priorities and deadlines.
• Excellent verbal, written, and presentation communication skills.

Nice to have

• Experience supporting employer branding, recruitment marketing, talent attraction, or talent acquisition initiatives.
• Experience writing for career sites, employer brand platforms, talent marketing campaigns, or candidate journeys.
• Familiarity with EVP development, audience segmentation, and candidate-centric messaging strategies.
• Understanding of SEO, content optimization, and digital content best practices.
• Experience developing employee stories, feature content, long-form storytelling, and editorial content.
• Knowledge of user experience principles and content design best practices.
• Experience working in a large, matrixed organization with multiple stakeholder groups.
• Familiarity with content management systems and digital publishing environments.

Culture & Benefits

• 12-month contract opportunity.
• W2 employment only; C2C arrangements are not eligible.
• Hybrid work arrangement.