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2 дня назад

Manager of Copy and Content (AI)

Формат работы
onsite
Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

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TL;DR
Manager of Copy and Content (AI): Defining Copart’s brand voice and developing multi-channel copy, campaign messaging, and content standards with an accent on email marketing, social media, and generative AI. Focus on governing brand guidelines, creating AI prompting guardrails, and enabling enterprise teams to produce effective on-brand content.

Location: Dallas, TX - Headquarters; on-site role in the United States.

Company

hirify.global operates a global online vehicle auction platform connecting vehicle sellers with more than 750,000 buyers in over 190 countries through more than 200 facilities.

What you will do

  • Own the brand voice and ensure consistent, compelling writing across marketing materials and channels.
  • Partner with design, marketing strategists, and stakeholders to develop campaign messaging beyond executional copywriting.
  • Write and edit digital, email, social, print, and web content, including using AI tools for rapid copy output.
  • Establish and maintain copy guidelines and standards for the Marketing team.
  • Develop AI prompting guidance and content guardrails for enterprise creator teams using generative AI tools.

Requirements

  • Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, English, or a related field, or equivalent practical experience.
  • 8+ years of experience in brand copywriting, content strategy, or creative leadership.
  • Deep experience in email marketing and social media content strategy.
  • Experience developing and governing brand voice and tone guidelines for a large organization.
  • Portfolio showcasing brand campaigns, storytelling, and multi-channel marketing work.
  • Understanding of how to leverage generative AI tools for copy and content creation.
  • Experience with Workfront or a similar workflow platform.
  • Familiarity with Salesforce Marketing Cloud or related marketing technologies.

Nice to have

  • Agency background.
  • Knowledge of automotive, transportation, or related industries and appreciation for automotive culture.

Culture & Benefits

  • Focus on diversity, inclusion, collaboration, and incorporating diverse perspectives.
  • Medical, dental, and vision coverage.
  • 401(k) with company match, ESPP, EAP, life insurance, and AD&D insurance.
  • 10 vacation days per year and 7 paid company holidays.
  • Participation in the US E-Verify program for US applicants and employees.

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