Growth Marketing Lead (AI)

Location: San Francisco, on-site

Salary: $80,000–$120,000 base salary per year; stock options may be offered in addition.

Company

Deploy is an AI infrastructure platform providing developers and enterprises with open-source and proprietary AI model inference, content safety, deepfake detection, sponsorship intelligence, and IP and publicity protection solutions.

What you will do

• Own the strategy, development, and optimization of paid and organic growth campaigns to generate awareness and qualified leads for AI solutions.
• Collaborate with product, sales, design, advertising representatives, and other internal and external partners to align campaign strategy, tactics, and goals.
• Build and manage an ongoing experimentation pipeline across audiences, creative assets, landing pages, and channels.
• Measure campaign performance against internal targets and competitor benchmarks, extracting quantitative and qualitative insights for internal teams.
• Set OKRs, lead quarterly and annual business reviews, manage program budgets and ROI, and build business cases for additional investment.
• Initially work as an individual contributor, with an expectation to hire and lead 1–2 growth marketing specialists by the end of the first year.

Requirements

• 4+ years of experience generating demand for technology products or services, ideally in the B2B or enterprise space.
• Expertise across Google Ads, LinkedIn, GDN, SEO and content marketing, email, and in-product channels, plus tools such as SEMrush, Moz, and GSC.
• Deep understanding of tracking and attribution using Google Analytics and GTM, with excellent analytical skills and the ability to derive actionable insights from complex data.
• Mastery of hypothesis-guided optimization and A/B testing, including building and prioritizing an experiment pipeline within finite resources.
• Good design sense and experience partnering with internal and external creative partners on asset development.
• Ability to work autonomously in an ambiguous, self-serve environment, build stakeholder relationships, and exercise sound judgment.
• Bias toward speed and ability to operate in a fast-paced, high-growth startup environment without over-documenting or over-engineering campaigns.
• Excellent verbal and written communication skills, with the ability to influence stakeholders at all levels and adapt to the audience and context.
• Ability to maintain awareness of data-handling best practices, follow information-asset protection policies, and report suspected security or policy violations.

Nice to have

• Technical background building ML models, experience marketing AI products, or a passion for AI technology.
• Experience with website CMS, landing-page, and personalization platforms.
• Advanced reporting capabilities using Tableau, Google Data Studio, or similar tools.
• Design and media editing skills with Figma, Adobe Suite, or Canva.

Culture & Benefits

• Opportunity to contribute to a fast-growing AI startup in San Francisco.
• Steep learning curve and direct impact on company development.
• More than 250 employees across offices in San Francisco, Seattle, New York, and Delhi.
• Stock options may be offered in addition to base salary.