Senior Director, Brand Marketing

Location: Remote in Canada or the United States

Company

hirify.global builds AI for mechanical engineering teams designing cars, medical devices, and jet engines. Its platform captures the rationale behind engineering reviews and helps manufacturers make better decisions, reduce rework, and bring products to market faster.

What you will do

• Shape CoLab’s brand function across design, multimedia, brand content, communications, and campaigns.
• Establish brand standards, operating models, creative processes, and principles that make the brand recognizable and memorable.
• Partner with Product Marketing to turn ideas in AI, engineering, and manufacturing into bold, integrated campaigns.
• Own communications strategy for the CEO, CTO, and Chief Strategy Officer across earned media, bylines, social, conferences, and company events.
• Oversee media relations, press releases, executive visibility, and proactive communications opportunities.
• Lead and develop a multidisciplinary team spanning brand design, multimedia, content, and communications, while identifying talent, agency, and partner needs.

Requirements

• 10+ years of experience across brand marketing, creative strategy, communications, design, or related disciplines, including meaningful ownership of a brand or creative function.
• A body of work demonstrating distinctive judgment, high standards, taste backed by conviction, and the ability to explain why work succeeds or fails.
• Experience leading multidisciplinary teams across several of design, video, content, communications, production, and campaigns.
• Exceptional executive communication skills, including challenging ideas, advocating for stronger concepts, and earning trust through strategy-grounded judgment.
• Ability to move between setting direction and engaging closely with creative work, from the overarching idea to detailed edits.
• Experience making complex or technical subject matter, including B2B software, AI, engineering, manufacturing, or another technically complex category, compelling without oversimplifying it.

Culture & Benefits

• Remote work available in Canada or the United States.
• Leadership role with an existing team of six.
• Opportunity to build executive communications and integrated brand campaign competencies.
• Responsibility for establishing the brand function’s philosophy, operating model, creative process, and internal reputation.