Associate Director Product Management, Communication Platform (AI)

Location: Hybrid role based in Boston, Massachusetts, United States; office attendance required Tuesday, Wednesday, and Thursday.

Annual base pay: USD 207,675–234,975. Equity, bonuses, commissions, and other compensation may also be provided.

Company

hirify.global is an ecommerce company operating an online destination for home products and developing technology to improve how customers shop.

What you will do

• Set the customer communications product strategy and own a 12–18 month portfolio roadmap tied to customer, company, and commercial outcomes.
• Shape personalized content experiences across email, push, SMS, and emerging channels, including AI-assisted content optimization.
• Evolve self-service, event-triggered campaign workflows for marketers and shift decisioning from manual to model-driven systems.
• Build automated capabilities for audience selection, content selection, send-time optimization, message suppression, campaign setup, review, and support.
• Establish measures for relevance, traffic, delivery quality, marketer effort, and unsubscribe risk, using results to improve communications.
• Lead discovery and cross-functional alignment while coaching Product Managers and coordinating with Marketing, CRM, Commercial, ML Science, Recommendations, Engineering, and Customer Technology.

Requirements

• 7+ years of Product Management experience across complex products or platforms, including experience leading or developing Product Managers and multidisciplinary teams.
• Proven ability to set product direction and deliver measurable outcomes across complex platforms or connected systems.
• Experience developing ML model-based products to drive business outcomes.
• Experience in several of the following: customer communications, lifecycle marketing, CRM, email, push, SMS, content management, templates, personalization, campaign management, marketer-facing tools, high-volume batch processing, message delivery, channel integrations, platform modernization, analytics, attribution, customer segmentation, experimentation, engagement or decisioning models, platform reliability, privacy, consent, suppression, and compliance.
• Strong quantitative and customer intuition, with the ability to use research, data, experimentation, and operational signals to guide product and investment decisions.
• Ability to set strategy under ambiguity, define measurable outcomes, and make tradeoffs across customer, business, and technical needs.
• Experience leading and developing Product Managers and driving execution across Engineering, Design, Science, Analytics, Marketing, and other partners.
• Excellent written and verbal communication skills, including presenting complex product strategies and tradeoffs to senior leaders.

Nice to have

• Experience in marketing technology, customer communications, CRM, or high-scale messaging products.
• Experience applying AI or ML to content, personalization, or decisioning.

Culture & Benefits

• Hybrid work arrangement with regular office attendance in Boston.
• Comprehensive medical, financial, and additional benefits.
• Potential equity, bonuses, commissions, and other compensation depending on the position offered.
• Equal opportunity workplace with reasonable accommodations available for qualified individuals with disabilities.