Head of User Acquisition (Short Drama)

Location: Mountain View, California, United States; hiring is also planned in Beijing.

Annual base salary: $150,000–$200,000 USD, with potential discretionary bonus and options.

Company

hirify.global is a content intelligence platform serving over 40 million monthly active users through personalized local news and information powered by AI, recommendation systems, and adtech.

What you will do

• Own paid user acquisition for ReelBee across Meta, TikTok, and Google, managing volume, CPI, D7 ROAS, and budget allocation.
• Run title-level campaigns and create 72-hour scorecards covering CTR, CPI, episode completion, and first-purchase rate.
• Define creative testing plans, direct creative editors, and provide requirements and feedback to content partners.
• Build cohort ROAS and LTV/CAC dashboards with data analysts and maintain AppsFlyer/MMP configuration, event postbacks, SKAN, and privacy compliance.
• Evaluate new acquisition channels, including YouTube, Reddit, and programmatic, and manage agency partners when needed.
• Report daily spend and ROAS and deliver weekly performance reviews and plans.

Requirements

• 4+ years of mobile performance marketing experience, including 2+ years managing accounts with spend of $500,000+ per month.
• Verifiable experience scaling accounts and delivering measurable CPI and ROAS results.
• Expertise in Meta and TikTok Ads and familiarity with Google App Campaigns.
• Strong knowledge of AppsFlyer or Adjust, SKAN, event postbacks, attribution, and cohort analysis.
• Creative judgment in short-drama acquisition and the ability to brief editors clearly.
• Professional fluency in English and Mandarin.

Nice to have

• Acquisition experience for short-drama, web-fiction, gaming, or subscription apps.
• Experience making title-level or content-level scaling decisions.
• Experience managing an agency or a small user acquisition team.

Culture & Benefits

• CEO-sponsored, company-level initiative focused on building the ReelBee short-drama distribution platform.
• Opportunity to work with creative editors, content operations, data analysts, and content partners.
• Potential eligibility for a discretionary bonus and stock options.

Hiring process

• Recruiter can provide additional details about the rewards package during the hiring process.