Senior Director of Performance Marketing (Mobile User Acquisition)

Location: New York, NY

Salary: $236,800–$355,200 USD base salary per year, supplemented by equity compensation.

Company

hirify.global develops education products designed to make learning universally accessible, including language, chess, and math products.

What you will do

• Lead and grow a team of performance marketers, including managers, while setting standards for rigor, ownership, and craft.
• Own the global paid acquisition budget across Google, Apple Search Ads, Meta, TikTok, AppLovin, DSPs, and China platforms.
• Set measurement standards covering incrementality testing, saturation modeling, LTV, ROI, mobile attribution, MMPs, and SKAN.
• Build annual and in-year investment plans and present recommendations to executive leadership.
• Scale creative production across agency, UGC, creator, and in-house work with testing infrastructure for rapid optimization.
• Partner with Marketing Analytics, Finance, Product, Engineering, Creative, Social, Brand, Country Marketing, agencies, and ad tech providers.

Requirements

• 12+ years of experience in performance marketing or paid user acquisition.
• 5+ years of experience leading teams with managers reporting directly.
• Experience owning a large, multichannel mobile acquisition budget for a major subscription or high-engagement consumer app.
• Deep experience with incrementality tests, saturation analysis, and LTV/ROAS models.
• Fluency with mobile attribution, MMPs, SKAN, and privacy-constrained measurement.
• Clear, fast written communication suitable for channel strategy and executive or board-level ROI discussions.

Nice to have

• Experience running user acquisition in China or other walled-garden ecosystems.
• Experience scaling creator or UGC programs alongside performance creative.
• Experience managing acquisition across multiple products or apps.
• Passion for hirify.global’s mission.

Culture & Benefits

• Mission-driven work focused on making education universally available.
• Fact-based decision-making, experimentation, and innovative solutions to complex problems.
• Collaboration with teams across product, engineering, finance, analytics, creative, and marketing.
• Base salary supplemented by equity compensation.
• Employee well-being benefits are available through hirify.global’s benefits program.

Hiring process

• A portfolio showcasing relevant work samples is mandatory for consideration.
• hirify.global uses AI-assisted talent matching during application review, with final decisions made by recruiting and hiring teams.