Performance Marketing Specialist (AI)

Location: Remote - AMER; fully remote work with the option to choose where you live.

Company

hirify.global develops an ecommerce search and discovery platform powered by proprietary transformers and generative LLMs, serving major ecommerce companies across approximately 100 countries.

What you will do

• Plan, launch, and optimize campaigns across LinkedIn, Meta, content syndication, CTV, and podcasts/audio across TOFU, MOFU, and BOFU stages.
• Translate Sales and Demand Gen goals into plans for personas, segments, named-account programs, and broader reach campaigns.
• Build paid social campaigns end-to-end, including creative strategy, bidding, ad copy, audiences, targeting, trafficking, and rotation.
• Run QA across copy, assets, campaign structure, audiences, and UTMs; manage audience lists, pixels, and conversion architecture.
• Manage budgets, pacing, anomaly detection, lead quality, conversion, pipeline, cost efficiency, and ROI.
• Run structured tests, reporting, campaign retrospectives, search query analysis, keyword optimization, and weekly cross-channel optimization syncs.

Requirements

• 2–3 years of hands-on paid media experience, ideally in a media agency or performance-focused environment.
• Hands-on experience building and optimizing LinkedIn and Meta social campaigns, ideally focused on lead generation.
• Working knowledge of conversion tracking, including pixels, UTMs, and primary versus secondary conversions.
• Experience managing budgets and pacing against goals, preferably optimizing for leads, pipeline, cost efficiency, and ROI.
• Experience running structured tests and turning results into clear recommendations.
• Strong attention to detail, especially in QA; outstanding analytical and performance optimization skills.
• Clear writing skills for creating ad copy for different audiences and markets.
• Ability to combine strategic thinking with tactical execution, manage multiple campaigns in parallel, and demonstrate strong project management.

Nice to have

• Experience in a B2B or B2B SaaS environment.
• Experience with ad placements across YouTube, Display, DOOH, or LLMs.
• Experience localizing campaigns for EMEA markets.
• Experience building and maintaining audiences from first- and third-party data.
• Experience with HubSpot, 6sense, Dreamdata, Asana, and/or Salesforce.

Culture & Benefits

• Fully remote work with the ability to choose where to live.
• Unlimited vacation time, with at least three weeks encouraged annually.
• Work-from-home stipend and Apple laptop provided for new employees.
• Annual training and development budget.
• Maternity and paternity leave for qualified employees.
• Stock options and an inclusive, collaborative environment focused on continuous improvement and meaningful impact.