Performance Marketing Manager (SaaS)

Location: Ireland — Dublin Hub (Hybrid), with two days per week from the Sandyford office.

Company

hirify.global provides technology and human support to independent restaurant and takeaway owners through online ordering, marketing, loyalty, point of sale, menu optimisation and operational automation.

What you will do

• Manage day-to-day execution and optimisation of paid acquisition across the established Meta programme, Google paid suite and early-stage ChatGPT testing.
• Handle campaign setup, audiences, budget pacing, tracking checks and campaign hygiene within agreed budgets and priorities.
• Build and run a prioritised testing programme across creative, messaging, audiences, bidding and landing-page conversion.
• Connect campaign performance with lead quality, pipeline progression, signed customers and customer acquisition economics using CPL, cost per qualified lead, conversion rates and CAC.
• Develop creative briefs, ad hooks and copy with Design and Videography, and collaborate with Commercial, Product, SEO/AEO, Social Media, PR and Brand.
• Recommend and own agreed experiments for new growth channels, communicate results and challenge ineffective decisions or ways of working.

Requirements

• 5+ years of experience in paid media or performance marketing, with hands-on campaign ownership and measurable results.
• Strong Meta expertise at meaningful spend levels, with the ability to work directly in the account or through supporting AI tools.
• An essential paid media portfolio showing personally managed campaigns, contribution, testing approach and commercial results, including current live Meta ads through the Meta Ads Library.
• Hands-on experience with the Google paid suite for demand generation and customer acquisition, including recommending, testing and optimising campaigns against lead quality and commercial outcomes.
• Understanding of UK or Irish audiences and the ability to adapt messaging to their commercial and cultural context.
• Sound commercial judgement covering lead quality, pipeline conversion and customer acquisition economics.
• Ability to turn new growth opportunities into practical, prioritised experiments with clear success measures.
• Confidence using dashboards and platform data to diagnose performance, interpret results and recommend changes.
• Ability to write effective creative briefs and ad copy, collaborate with designers and work alongside an SEO/AEO specialist; reliable execution, clear communication, independent decision-making and appropriate escalation.

Nice to have

• Experience in B2B SaaS, restaurant technology or marketing to small business owners.
• Familiarity with CRM data and connecting paid campaigns to qualified pipeline and customer outcomes.
• Experience improving landing-page conversion.
• Practical use of AI tools or automation for reporting, monitoring or creative iteration.

Culture & Benefits

• Hybrid hub model combining home working with two days per week at the Sandyford office.
• 25 days of annual leave, public holidays and company days including seasonal Summer Fridays.
• Private healthcare through Laya Healthcare and pension support in Ireland.
• Regular team meet-ups, company events and commuter support through TaxSaver or travel schemes where available.
• Ownership, transparency, clear communication, meaningful scope, team collaboration and a people-led culture focused on impact and sustainable balance.

Hiring process

• Recruiter screening call lasting 15–30 minutes.
• Hiring manager interview lasting 45–60 minutes, followed by a competency or technical stage.
• Reference checks; candidates must share a paid media portfolio and relevant Meta Ads Library links before interviews and discuss campaign objectives, contribution, testing, budgets, results and attribution during the process.