Content Marketing Executive (Fintech)

Location: London, United Kingdom

Company

UK investment platform focused on long-term investing, curated ETFs, low or zero fees and regular investing, with products including ISAs, pensions, business accounts and managed investing.

What you will do

• Create customer-focused product and growth content and campaigns for web, influencers, email, social, paid advertising, video and in-app channels.
• Support product messaging frameworks and translate agreed positioning into reusable copy for different audiences and customer journeys.
• Support product and feature launches with coordinated, channel-ready content.
• Write, update and publish product and landing pages in the CMS, while improving evergreen content visibility through SEO and GEO.
• Brief designers, video producers and other contributors; manage deliverables, reviews, approvals and publication from start to finish.
• Work with product, investment specialists, compliance and channel owners to ensure accuracy, review results and improve messaging, formats and calls to action.

Requirements

• Relevant experience producing and delivering marketing content, including examples personally taken from brief to publication.
• Strong writing and editing skills, with the ability to explain products clearly and provide a clear next step for the audience.
• Practical interest in products and customer journeys, including understanding how products work, who they are for and what may prevent adoption.
• Ability to translate features into benefits without exaggeration, loss of important detail or unsupported claims.
• Experience adapting content across different channels and formats, with a good understanding of brand messaging and tone of voice.
• Strong organisation and attention to detail when managing deadlines, feedback, approvals and final checks.
• Proactive and collaborative approach, including moving agreed work forward, flagging blockers early and responding constructively to feedback.
• Interest in content measurement and confidence using results to improve content.
• Curiosity about investing and willingness to learn the products, financial promotions requirements and approval processes.

Nice to have

• Experience in fintech, financial services or another regulated environment.
• Experience supporting product launches or producing product-led content.
• Practical experience with a CMS, email tools, social scheduling platforms or analytics.
• Experience working with designers, video producers, CRM or performance marketing teams.
• Familiarity with SEO, GEO, conversion-focused copy or customer onboarding content.

Culture & Benefits

• Work on an investment platform focused on calm, sensible, long-term investing.
• Collaborate with content, CRM, acquisition, design, product, investment and compliance colleagues.
• Work closely with senior colleagues on strategy, positioning and prioritisation.
• Contribute to an award-winning service serving 150,000 customers with over £3.5 billion invested.

Hiring process

• Introductory call with the Talent team.
• Gamified cognitive assessment focused on thinking and problem-solving.
• Competency interview, potentially including a short task or case study, followed by a senior leadership interview focused on culture, values and strategic direction.