Content Creator Channel and Sales Enablement (Manufacturing)

Location: United Kingdom

Company

John Crane, a business of hirify.global, provides mission-critical flow control solutions for energy and process industries, including mechanical seals, couplings, bearings, filtration systems, and predictive digital monitoring technologies. hirify.global operates across energy, security and defence, space and aerospace, and general industrial markets.

What you will do

• Translate complex engineering, technology, and customer challenges into clear, compelling customer-focused narratives.
• Develop video content, digital assets, marketing collateral, presentations, case studies, playbooks, demo videos, and other sales enablement materials.
• Lead creative production from concept, scripting, and storyboarding through production, editing, final delivery, and optimisation.
• Create co-brandable materials and onboarding, training, and certification content for channel partners.
• Shape the content roadmap according to business priorities, product activity, campaigns, and growth opportunities.
• Use generative AI and emerging creative technologies, analyse content performance, and improve quality, consistency, and effectiveness.

Requirements

• Strong experience developing content for sales teams.
• Experience creating compelling presentations and visual storytelling in Microsoft PowerPoint.
• Ability to turn complex technical information into engaging commercial content.
• Experience working with engineers, product specialists, or other technical subject matter experts.
• Experience using generative AI and emerging creative tools to enhance content development and production.
• Strong project and stakeholder management skills, with the ability to work across teams, regions, and priorities.

Nice to have

• Strong visual communication skills using Adobe Creative Suite, Canva, or similar content creation platforms.

Culture & Benefits

• Inclusive environment supported by employee resource groups including Veterans, Pride Network, Black Employee Network, Women@Work Network, and Neurodiversity.
• Recognition through the annual Smiths Excellence Awards and Smiths Day global celebration.
• Competitive compensation and benefits.
• Equal consideration for qualified applicants regardless of legally protected characteristics.