Social Strategy & Planning Manager (UAE National)

Location: Abu Dhabi, United Arab Emirates; full-time onsite role for a UAE National.

Company

hirify.global is the UAE’s national airline, connecting people across continents and cultures from its Abu Dhabi hub.

What you will do

• Own the end-to-end social media strategy, planning, prioritisation, and governance across platforms.
• Serve as the single intake point for social media briefs, assessing, prioritising, scheduling, and refining requests against the master social media calendar.
• Translate business and marketing objectives into social plans, content priorities, platform recommendations, campaign timing, and content phasing with Brand and Creative teams.
• Define always-on content cadence and volume, balancing ongoing content with campaigns and activations.
• Monitor social media performance, provide optimisation recommendations, and align paid amplification with organic strategy.
• Manage internal social media stakeholders and coordinate teams to clarify ownership, expectations, timelines, and delivery.

Requirements

• UAE National.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 6+ years of experience in social media strategy, planning, or digital marketing.
• Strong understanding of social platforms, content formats, and performance drivers.
• Experience working with multiple stakeholders in a fast-paced environment.
• Strategic thinking, planning and prioritisation, strong organisational skills, and an analytical mindset.
• Clear written and verbal communication, including excellent presentation skills.

Culture & Benefits

• Work within the Revenue & Commercial Division of a national airline.
• Collaborate with Marketing, Brand, Partnerships, Corporate Communications, Loyalty, HR, and other business units.
• Contribute to the Journey 2030 ambition to double the fleet, expand the network, and grow the organisation.