Principal Consultant - CPG Commercial & Demand Analytics (Digital Technologies)

Location: London, UK; based in London

Company

hirify.global is a strategic AI partner to Fortune 500 companies focused on enterprise decision-making.

What you will do

• Own the commercial performance, P&L, revenue forecasting, margin management, resource planning, utilisation, and delivery commitments for a CPG analytics and digital technology client portfolio.
• Grow revenue across existing and new client accounts by leading senior commercial and executive relationships, identifying opportunities, and taking consulting pursuits from qualification through close.
• Develop adjacent offerings in marketing analytics, trade promotion, revenue growth management, demand planning, and data platforms, including propositions, partnerships, and go-to-market approaches.
• Lead end-to-end engagements covering marketing effectiveness, promotion optimisation, revenue growth management, and demand planning.
• Define commercial analytics platform architectures, assess existing platforms, identify scalability, data quality, and governance gaps, and lead modernisation roadmaps.
• Advise on media mix, trade spend allocation, and pricing and promotion strategy; oversee solution quality, delivery governance, stakeholder alignment, and consultant mentoring across multidisciplinary teams.

Requirements

• 15+ years of experience in consulting, analytics, or commercial technology, with significant experience in CPG or retail.
• Platform integration with commercial and retail data sources, including syndicated and retailer data feeds.
• Marketing analytics experience, including marketing mix modelling, attribution, or media effectiveness measurement.
• Trade promotion optimisation or revenue growth management analytics experience.
• Demand sensing and forecasting experience for consumer goods.
• Strong platform architecture expertise across data ingestion, storage, transformation, serving, and consumption layers.
• Data engineering fundamentals covering pipeline design, data modelling, data quality, and observability.
• Data governance and master data management for sales, trade, pricing, and product domains, plus business intelligence and self-service analytics enablement.
• Proven ability to lead senior client conversations, deliver measurable business outcomes, explain technical trade-offs to commercial leaders, explain business trade-offs to engineering teams, manage teams, and mentor consultants.
• Strong understanding of CPG commercial functions, including sales, trade, marketing, category management, and supply chain.
• Bachelor’s degree in a quantitative, business, or engineering discipline.

Nice to have

• Master’s degree, including an MBA or a degree in analytics, statistics, or economics.
• Industry certifications in cloud platforms or analytics tooling.

Culture & Benefits

• Work in an environment focused on passion, customer focus, imagination, intelligence, and diversity.
• Join a company recognised as a Great Place to Work and by Gartner as a Cool Vendor and Vendor to Watch.
• Work alongside enthusiastic, high-performing professionals in a growth-oriented environment.