Data Analyst (GA4/GTM)

Location: Remote in Uruguay, Brazil, Colombia, or other LATAM countries; Montevideo and Rosario are also listed. Requires at least 4 hours of overlap with US East Coast working hours.

Company

hirify.global is the company offering this analytics role within an Analytics Platform project.

What you will do

• Audit GA4 properties, streams, containers, tags, triggers, variables, events, naming variants, and UTM usage.
• Diagnose duplicate page_view events, cross-domain issues, redirect tracking loss, and other measurement inconsistencies.
• Define event dictionaries, custom definitions, key events, custom channel groups, and GTM naming and release standards.
• Implement approved GA4 and GTM fixes after QA sign-off and support UTM rollout through campaign management and tagging documentation.
• Write specifications for application-side data layer changes and acceptance tests.
• Collaborate with the Business Analyst, QA Engineer, Data Architect, IT engineers, tagging contractor, stakeholders, and engineering counterparts.

Requirements

• 3–5 years of experience in digital analytics or web analytics.
• Strong hands-on experience with Google Analytics 4.
• Proven experience with Google Tag Manager, including tags, triggers, variables, data layers, versioning, and publishing.
• Experience with UTM and campaign attribution frameworks, including diagnosing cross-domain and redirect tracking issues.
• Experience using GA4 DebugView and GTM preview mode.
• Ability to translate business questions into event and metric definitions and document analytics definitions clearly.
• Good written and spoken English.
• Comfort presenting to client stakeholders.
• Availability for at least 4 hours of overlap with US East Coast working hours.

Nice to have

• Familiarity with consent mode.
• Experience checking personal data in URLs and parameters.
• Experience with Looker Studio.
• Experience with BigQuery export of GA4 data.
• Experience working with IT engineering teams on data layer specifications.

Culture & Benefits

• Remote work across Uruguay, Brazil, Colombia, and other LATAM countries.
• Work within a medium-sized team of 10–20 people.
• Regular collaboration with stakeholders and engineering counterparts.
• Daily coordination during US East Coast morning and early afternoon hours.