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Вакансия опубликована 7 дн. назад - шансы на ответ снижаются.

Andersen

8 дней назад

MarTech / Marketing Analyst

Формат работы

remote (только Belarus)/onsite/hybrid

Тип работы

fulltime

Грейд

middle/senior

Английский

Страна

Belarus

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Описание вакансии

Текст:

TL;DR

MarTech / Marketing Analyst (GA4/GTM): Optimizing marketing analytics, tracking, reporting, and data-driven campaign performance across digital channels with an accent on consent management, e-commerce tracking, attribution, and data validation. Focus on designing analytics architectures, auditing tracking implementations, analyzing GA4 data with SQL, and building actionable dashboards and reports.

Location: Minsk, Belarus; onsite, remote, or hybrid work at the employer's location.

Company

Andersen is a pre-IPO software development company providing full-cycle digital solutions for enterprises and mid-sized businesses worldwide.

What you will do

Set up, maintain, troubleshoot, and audit tracking with Google Tag Manager, including web and server-side implementations.
Configure GA4 events, conversions, audiences, e-commerce tracking, Consent Mode v2, and marketing tags such as Meta Pixel and Google Ads conversions.
Define dataLayer requirements for developers and participate in analytics architecture planning for websites, campaigns, products, and markets.
Validate data across GA4, advertising platforms, CRM, and internal systems, identifying missing data, duplicates, and inconsistencies.
Analyze GA4 data in BigQuery using SQL and build dashboards and reports in Tableau, Looker Studio, Power BI, or similar tools.
Support PPC and marketing teams with attribution, campaign measurement, performance analysis, and actionable recommendations.

Requirements

3+ years of hands-on experience with GTM, GA4, and Google Search Console.
Experience preparing technical specifications for developers, including dataLayer schemas, and implementing and troubleshooting e-commerce tracking.
Strong understanding of UTM tracking, attribution, traffic sources, conversion tracking, and marketing metrics such as CAC, CPA, CPL, ROAS, conversion rate, AOV, and LTV.
Experience conducting analytics audits, working with BI tools, and translating data into business and marketing recommendations.
Hands-on Consent Mode v2 implementation with a CMP and basic SQL knowledge.
English at Intermediate+ level or above.

Nice to have

Experience with BigQuery, Firebase, AppsFlyer, Adjust, or other mobile measurement platforms.
Experience with Meta Conversion API, CRM/CDP data, and marketing APIs.
Basic Python knowledge.

Culture & Benefits

Stable and competitive salary with an extensive benefits package.
Mentoring, onboarding, performance review, and career development systems.
Access to educational platforms, seminars, internal expertise, and knowledge resources.
Opportunities for specialist or management growth.
Informal collaboration within teams of like-minded specialists.

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