Local Area Marketing Manager - Campaign (Hospitality)

Location: Richmond, VIC, 3121, Australia

Company

hirify.global operates ALH Hotels and a network of more than 350 Australian pubs, alongside brands including Dan Murphy’s, BWS, and Pinnacle Drinks.

What you will do

• Lead, coach, and resource the campaign delivery team across planned and reactive venue campaigns.
• Manage workload allocation, service level agreements, productivity, and team accountability.
• Partner with Central Marketing and Local Area Marketing Partners to expand the Growth Playbook and create scalable, locally adaptable campaign frameworks.
• Implement workflow platforms, automated templating tools, and digital delivery systems to improve briefing intake, lead times, and productivity.
• Oversee the full campaign lifecycle, including briefing, creative coordination, regional rollout, post-campaign analysis, and reporting.
• Manage execution for pub-specific campaigns, venue activations, local events, tactical promotions, and compliance with ABAC, RSA, RSG, and gaming regulations.

Requirements

• 6+ years of experience in marketing campaign management or traffic and production management.
• Deep end-to-end campaign delivery experience, including brief creation, creative coordination, regional rollout, and post-campaign analysis and reporting.
• Proven experience leading, coaching, and resourcing creative production, digital execution, or campaign delivery teams.
• Deep experience with project management platforms, workflow automation, dynamic asset templates, and digital delivery tools.
• Strong understanding of franchise and multi-site dynamics, including balancing head-office execution with local autonomy and adapting standardised frameworks to regional needs.
• An agile project management mindset and the ability to manage competing regional timelines and deliverables in a fast-paced environment.
• Demonstrated ability to build working partnerships with central brand teams, creative specialists, and field partners.

Nice to have

• Experience in multi-site, hospitality, or franchised business models.
• A tertiary qualification, preferably in marketing, or equivalent practical industry experience.

Culture & Benefits

• Inclusive, safe, and collaborative workplace focused on creating a sociable future.
• Discounts across ALH Hotels, accommodation, BWS, Dan Murphy’s, hirify.global brands, Woolworths, and BIG W.
• Free services supporting physical, mental, and financial wellbeing.
• Learning and development opportunities for professional and career growth.