Senior Director, RGM Product Manager (AI)

Location: Atlanta, Georgia, United States; travel to markets required, including early and late calls across time zones. Applicants must already be authorized to work full-time in the United States. Relocation is not provided.

Annual base pay: $202,000–$229,000 USD. Annual incentive reference value: 30%.

Company

hirify.global is a global beverage company operating across more than 200 countries and territories, with approximately 200 bottling partners and 30 million retail customer outlets.

What you will do

• Own the vision, strategy, roadmap, outcome-based goals, and commercial prioritization for the Global Revenue Growth Management product suite.
• Conduct continuous discovery with RGM teams, operating units, and bottlers to identify pricing, promotion, portfolio, and assortment problems worth solving.
• Translate user needs into problem statements, requirements, user stories, acceptance criteria, backlog priorities, release success measures, and business sign-off.
• Embed closed-loop RGM workflows, pricing and promotion governance, pilot design, control groups, and incrementality measurement into the product.
• Define evaluation criteria and quality bars for AI-generated recommendations, determine where human review is required, and challenge unsupported outputs.
• Lead launches, adoption measurement, capability building, playbooks, stakeholder communication, and continuous improvement across global markets.

Requirements

• Bachelor’s degree in Business, Economics, Marketing, Engineering, or a related field.
• 8+ years of experience in product management of digital, data, or analytics products, combined with hands-on pricing and promotion experience at a CPG company, bottler, or retailer.
• Strong understanding of Revenue Growth Management across pricing, promotion, assortment, mix, commercial analytics, value creation, price-pack architecture, trade promotion optimization, trade terms, and margin management.
• Understanding of bottler go-to-market models, including direct store delivery, distributors, wholesalers, channel and outlet segmentation, and the connection between pricing and promotion decisions and bottler P&L execution.
• Ability to interpret elasticities, uplift against baseline, and share math, and explain their limitations and conclusions clearly.
• Experience taking digital or analytics products from discovery through launch and adoption in a matrixed, franchise environment, including stakeholder mapping and launch planning.
• Experience writing requirements, user stories, acceptance criteria, owning and prioritizing backlogs, participating in agile delivery ceremonies, and defending product trade-offs to senior leadership.
• Experience with product discovery techniques, product success metrics, workflow mapping, process design, adoption, engagement, retention, and commercial outcomes.
• Experience managing data, analytics, or AI/ML products and working with data scientists on model requirements, evaluation criteria, and release readiness for non-deterministic outputs.
• Proven product leadership aligning Engineering, Data Science, UX, Architecture, and business stakeholders; willingness to coach or lead other product managers.
• Strong pilot design and test-and-learn discipline, including hypothesis framing, control groups, and incrementality measurement.
• Technical fluency with APIs, data pipelines, and platform trade-offs, plus hands-on comfort with Power BI and RGM Pricing, Promotion, and Portfolio applications.
• Willingness to work across time zones, including early and late calls, availability outside standard business hours, and travel to markets.
• Current United States work authorization is required; hirify.global will not provide employment-based visa sponsorship.

Nice to have

• MBA or equivalent postgraduate qualification.
• Experience at McKinsey, BCG, Bain, or the strategy practice of a leading professional services firm, particularly on digital product, pricing, or revenue management engagements for CPG or retail clients.
• Experience coaching or leading other product managers.
• Basic SQL skills for pulling and checking numbers.
• Product management or agile certification such as CSPO, SAFe POPM, or Pragmatic Institute.
• Practical experience using LLM-based tools for real work and understanding where they fail.

Culture & Benefits

• Inclusive culture grounded in the company purpose to refresh the world and make a difference.
• Growth mindset, continuous learning, and focus on curious, empowered, inclusive, and agile behaviors.
• Medical, financial, and other benefits are offered based on the position.
• Annual incentive reference value is 30% of the role’s market-based target value.