Senior Strategy Leader (Healthcare)

Location: Montclair, New Jersey, United States of America

Base pay: $99,000–$275,600 annually; incentive plans, bonuses, and other compensation may also be offered.

Company

Purplemoon is an IQVIA healthcare communications agency specializing in pharmaceutical marketing, rare diseases, complex therapeutic categories, brand strategy, commercialization, product launches, patient engagement, and omnichannel communications.

What you will do

• Develop brand positioning, value propositions, messaging frameworks, and integrated communications strategies across the product lifecycle.
• Translate market research, clinical data, customer insights, competitive intelligence, and healthcare trends into actionable business recommendations.
• Lead strategic planning for pre-launch, launch, and post-launch brands and develop customer-centric strategies for HCPs, patients, caregivers, payers, and other stakeholders.
• Advise senior client stakeholders, facilitate workshops and advisory boards, and deliver strategic planning sessions and executive presentations.
• Establish strategic planning standards and frameworks, mentor Strategy team members, and collaborate with Account, Medical, Creative, Analytics, and Consulting teams.
• Support new business opportunities, proposals, agency pitches, thought leadership, capability development, and healthcare market growth initiatives.

Requirements

• Bachelor's degree in Business, Marketing, Life Sciences, Communications, Healthcare Administration, or a related field.
• 10+ years of experience in pharmaceutical, biotechnology, healthcare consulting, healthcare communications, or healthcare advertising environments.
• Extensive experience in brand strategy, communications planning, commercialization, and product launches.
• Strong client leadership, presentation, facilitation, and storytelling skills.
• Proven ability to influence senior stakeholders and lead cross-functional teams.
• Exceptional analytical, strategic thinking, and problem-solving capabilities.

Nice to have

• Advanced degree such as an MBA, MPH, Master's, or PhD.
• Experience with rare disease, specialty therapeutics, biotechnology, oncology, or other complex healthcare categories.
• Rare disease and specialty pharmaceutical strategy experience.
• Omnichannel and customer engagement planning experience.
• Market research and customer insights experience.
• Launch readiness and commercialization strategy experience.
• Healthcare advertising or healthcare communications agency experience.
• Global and multi-market pharmaceutical experience.

Culture & Benefits

• Collaborative, curious, innovative culture focused on meaningful healthcare impact.
• Work with healthcare and life sciences organizations on transformative therapies and patient outcomes.
• Access to IQVIA data, technology, analytics, and healthcare expertise.
• Health and welfare benefits may be offered, along with incentive plans, bonuses, and other compensation depending on the position.