CRM Marketing Specialist (iGaming)

Location: Remote work from anywhere in the world; Cyprus office in Limassol is available.

Company

hirify.global is a growing company operating in the iGaming industry and entering a new phase of development.

What you will do

• Set up and launch segmented CRM campaigns and automated journeys in Customer.io or similar platforms across email, WhatsApp, SMS, push, and in-app channels.
• Build audiences, triggers, send rules, frequency caps, tracking parameters, and deep links; run basic A/B tests and document results.
• Configure welcome, reload, free spins or bets, cashback, and other standard promotions using eligibility rules, cooldowns, and terms and conditions.
• Coordinate copywriters, designers, and translators by creating briefs, managing assets and approvals, and maintaining offer and content calendars.
• Prepare weekly dashboards, monitor campaign and funnel metrics, and maintain deliverability, list hygiene, consent, and opt-in quality.
• Use Liquid and dynamic content, validate CDP events and attributes with Product and BI, and log data or tooling issues.

Requirements

• 1–2+ years of experience in CRM or lifecycle marketing or marketing automation in iGaming, mobile apps, e-commerce, or fintech.
• Hands-on experience with Customer.io or a similar platform, including journeys, segments, and templates.
• Comfort with CSV audience checks, UTMs, QA checklists, and basic funnel and retention metrics.
• Working knowledge of HTML for emails and WYSIWYG editors such as Stripo.
• Strong organization and communication skills, with the ability to manage multiple briefs and deadlines.
• Fluent Russian and English at B1 level or higher for briefs and stakeholder updates.
• Experience with localization workflows.

Nice to have

• Familiarity with Liquid or Handlebars.
• iGaming experience, including casino or sportsbook bonus wallets, common promotions, VIP programs, or reactivation programs.
• Basic SQL, including SELECT and JOIN, or strong spreadsheet skills; familiarity with Looker, Metabase, or BigQuery.
• Experience with WhatsApp Business, SMS gateways, and push platforms such as FCM or APNs.
• Understanding of deliverability concepts such as sender reputation, list hygiene, and seed tests.

Culture & Benefits

• Competitive salary with an annual salary review.
• Remote work from anywhere in the world and a flexible schedule.
• Professional growth through collaboration with experienced colleagues and real-world portfolio cases.
• Comprehensive support for successfully handling the role's responsibilities.