CRM Analyst (Digital Commerce)

Location: Porto, Portugal

Company

hirify.global develops solutions around Big Data, Digital Commerce, Marketing, Design, and Advisory services, working with HUGO BOSS through the HUGO BOSS Digital Campus to strengthen data analytics, eCommerce, and technology capabilities.

What you will do

• Steer CRM strategy and execution in assigned markets to grow the member base, retention, and loyalty.
• Act as the main CRM contact for local markets and build relationships with Retail and Marketing stakeholders.
• Translate business objectives into CRM goals, KPIs, reporting, and concrete action plans.
• Monitor market performance through daily, weekly, and monthly KPI analysis and lead regular review meetings.
• Provide consulting on CRM tools, analytical models, campaigns, customer outreach processes, and implementation.
• Own CRM training and internal communication, and lead market execution of Global Commerce Engagement projects.

Requirements

• 2–3 years of experience in CRM, customer loyalty, or customer experience, ideally in retail or fashion/luxury.
• Strong analytical skills, including KPI analysis, data interpretation, and deriving actions.
• Solid understanding of CRM tools, customer databases, segmentation, and outreach logic.
• Ability to translate business goals into CRM strategies, campaigns, and concrete action plans.
• Excellent stakeholder management and communication skills, with comfort working with markets, Retail, and Marketing.
• Strong presentation and training skills, including designing and delivering training and creating materials.
• Proficiency in Excel Sheets and BI tools such as BIS and dashboards, as well as PowerPoint or Slides.

Culture & Benefits

• Opportunity to shape personalized, customer-centric experiences across omnichannel touchpoints.
• Work on digital transformation and business growth through omnichannel marketing, advanced technology, and data-driven strategies.
• Focus on customer engagement, conversion, and lifetime value through personalized customer journeys.
• Inclusive environment centered on curiosity, collaboration, diversity, equity, inclusion, and belonging.
• Opportunity for professional growth and meaningful impact in a global organization.