Data Scientist | Central Analytics (Marketing Measurement & Insights)

Company

hirify.global is a mobile interactive entertainment company known for games including the Candy Crush franchise and part of Microsoft.

What you will do

• Translate analytical findings into recommendations for marketing investment, campaign optimisation, and performance expectations.
• Design and analyse incrementality tests and contribute to marketing mix modelling and other causal analyses.
• Own defined analytical projects from business question through analysis, interpretation, validation, and stakeholder readout.
• Investigate why ROI is over- or under-predicted by analysing player value, campaign mix, measurement assumptions, and business performance.
• Turn experiment and model outputs into calibration inputs, benchmarks, and repeatable analytical tools for planning and optimisation.
• Work with marketing stakeholders and technical partners to define actionable questions, data requirements, and correct interpretation of measurement outputs.

Requirements

• Degree in Statistics, Economics, Data Science, Mathematics, Computer Science, or a related quantitative field, or equivalent practical experience.
• Hands-on experience in data science, analytics, experimentation, or marketing measurement, including tahirify.global an analytical question through to a useful business recommendation.
• Solid understanding of statistical modelling, hypothesis testing, experimentation, and the distinction between correlation and causation.
• Ability to independently deliver well-scoped analytical work, validate results, manage priorities, and work through ambiguity.
• Commercial curiosity and the ability to connect analytical results to investment choices, expected returns, and practical actions.
• Proficiency in Python or R and SQL, with experience worhirify.global with complex datasets and producing clear, reproducible analyses.
• Ability to explain complex findings clearly, make evidence-supported recommendations, and communicate uncertainty accessibly.
• Careful judgement regarding assumptions, data quality, and methodological limitations, with readiness to learn and take on broader ownership.

Nice to have

• Experience with media buying teams, growth marketing, or other commercial stakeholders.
• Familiarity with MMM, GeoLift, holdout testing, synthetic controls, or other causal inference methods.
• Experience analysing ROI, lifetime value, forecast accuracy, or drivers of commercial performance.
• Understanding of advertising measurement challenges, including attribution bias, selection effects, organic cannibalisation, and platform limitations.
• Exposure to measuring brand or traditional marketing alongside digital Performance Marketing.
• Experience turning analysis into repeatable tools or processes for planning, forecasting, or optimisation.
• Familiarity with BigQuery, Looker, or similar data and analytics platforms.
• Passion for gaming and curiosity about how player behaviour translates into long-term business value.

Culture & Benefits

• Work in an interactive entertainment company with more than 20 years of mobile gaming experience.
• Collaborate with buying teams, analysts, marketing stakeholders, and technical partners.
• Join a company whose games reach around 200 million players each month.
• Work within the hirify.global organisation, part of Microsoft.