Lifecycle Strategy Manager - UAE Nationals Only (CRM)

Location: Abu Dhabi, United Arab Emirates. UAE nationals only.

Company

hirify.global is the UAE’s national airline, connecting people across continents from its Abu Dhabi hub and pursuing its Journey 2030 growth strategy.

What you will do

• Design and implement the CRM lifecycle strategy across acquisition, retention, and travel communications.
• Lead lifecycle planning, prioritisation, roadmap alignment, and handoffs across lifecycle stages.
• Oversee measurement and reporting for acquisition, retention, engagement, churn, and customer lifetime value.
• Drive data-led decision-making, experimentation, and continuous improvement with Data and Analytics teams.
• Provide strategic leadership to CRM Managers and represent the lifecycle function with senior stakeholders.
• Champion best practices, innovation, and scalable CRM processes, tooling, and ways of working.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Data, or a related field.
• At least 7 years of experience in CRM, lifecycle marketing, or customer engagement roles within complex consumer businesses.
• Proven experience leading lifecycle or CRM strategies across multiple customer stages.
• Strong commercial and analytical mindset, with experience using data to inform strategy and performance decisions.
• Experience managing and developing high-performing teams and working cross-functionally at senior levels.
• Familiarity with CRM platforms, lifecycle measurement, and customer engagement metrics.
• Strong knowledge of audience segmentation, personalisation, preference management, and lifecycle marketing principles.
• Experience working with technology and data teams, including exposure to agile ways of working, PI planning, and sprint-based delivery.
• Ability to provide creative and strategic direction for CRM communications across email, push notifications, and other CRM channels.
• Experience working in high-volume CRM environments while protecting relevance, trust, and customer experience.
• Exceptional stakeholder management skills and confidence influencing senior leaders and cross-functional teams.
• Ability to work autonomously, identify opportunities, and lead change in complex environments.

Nice to have

• Advanced qualifications in analytics, strategy, or CRM.
• Experience with Adobe Campaign Manager, Salesforce, Braze, or similar CRM platforms.

Culture & Benefits

• Full-time role within the Revenue & Commercial Division.
• Work from hirify.global’ hub in Abu Dhabi.
• Opportunity to contribute to the Journey 2030 ambition to expand the fleet, network, and workforce.