Senior User Reach & Lifecycle Manager (Web3)

Location: Abu Dhabi, UAE; willing to be based in Abu Dhabi required

Company

hirify.global is a cryptocurrency exchange and digital financial platform serving users across more than 200 countries and regions, with products spanning trading, payments, wealth management, custody, institutional services, and Web3.

What you will do

• Develop lifecycle engagement strategies covering registration, KYC, first deposit or trade, activation, retention, churn prevention, and reactivation.
• Design behavioral segmentation, personalized engagement, recommendation logic, and user-content matching in collaboration with Product, Data, Algorithm, and Engineering teams.
• Create market-triggered engagement based on price movements, market trends, asset holdings, watchlists, and trading preferences.
• Build automated engagement scenarios across Push, Email, Inbox, In-App, Banner, Popup, and other owned channels, including prioritization, frequency capping, suppression, and orchestration.
• Use funnel analysis, cohort analysis, user segmentation, and A/B testing to improve activation, trading conversion, retention, and reactivation.
• Lead complex cross-functional initiatives, establish roadmaps and milestones, and develop people and teams.

Requirements

• At least 5 years of relevant experience in crypto exchanges, with deep knowledge of exchange products, business models, and user lifecycles.
• Experience with personalization, recommendation systems, intelligent CRM, or algorithm-driven growth projects.
• Strong analytical skills covering user behavior, segmentation, conversion funnels, experimentation, and business impact measurement.
• Understanding of crypto trading behavior, asset preferences, market sensitivity, and Spot and Derivatives products.
• Hands-on experience building automated engagement or lifecycle management frameworks, plus previous people management and complex project ownership experience.
• Fluent English and Chinese working languages required; must be willing to be based in Abu Dhabi, UAE.

Culture & Benefits

• Professional development support through a Study Growth Fund.
• Regular team-building activities, workshops, and internal events.
• Collaboration with an international team across global locations.
• Career advancement and internal mobility opportunities.
• Fast-paced, high-performance environment focused on innovation and measurable impact.