Web Marketing Manager (Fintech)

Location: Shoreditch, London, United Kingdom; hybrid working

Salary: £65,000 per annum, plus a discretionary performance-related annual bonus

Company

hirify.global is a UK fintech startup building a digital wealth management app for savings, investments, and pensions, serving over 400,000 active customers and managing over £6 billion in assets.

What you will do

• Set the website strategy and roadmap, owning organic traffic, sign-ups, and cost-per-acquired-member targets.
• Lead and develop a team of two while remaining hands-on in web, SEO, growth, and conversion work.
• Lead SEO and GEO initiatives so hirify.global ranks in Google and is accurately cited by ChatGPT, Gemini, Perplexity, and Claude.
• Run a continuous conversion programme across landing pages, product pages, and sign-up journeys, including experiment planning and analysis.
• Maintain site performance, accessibility, technical quality, Core Web Vitals, structured data, analytics, and tagging.
• Build web-powered CRM flows from data capture and identity through site events into Braze, while partnering with Growth, CRM, Brand, Product, Engineering, and Compliance.

Requirements

• Track record leading web, SEO, or growth for a consumer digital business, with demonstrable results.
• Experience managing and developing people, or a strong appetite to step up into people management.
• Strong technical and content SEO knowledge, with a considered perspective on GEO and the future of search.
• Hands-on CRO experience designing, running, and analysing experiments at pace.
• Growth marketing instincts and fluency in funnels, attribution, CAC, and LTV.
• Experience connecting web to CRM, ideally using Braze or a similar platform.
• Comfort working with data in GA4, BigQuery, Looker, or similar tools; SQL is a bonus.
• Ability to make a clear case and bring Product, Engineering, and Compliance stakeholders with you.

Nice to have

• Experience in fintech, wealth, or financial services.
• Webflow expertise.
• Experience working within FCA financial promotion rules.

Culture & Benefits

• Structured working hours: Monday to Thursday, 9:00 AM–6:00 PM; Friday, 8:00 AM–4:00 PM.
• Hybrid and flexible working arrangements.
• Workplace pension scheme with a 5% contribution on earnings up to £50,000.
• Private medical insurance, Employee Assistance Programme, Cycle to Work scheme, season ticket loan, and £30 monthly fitness benefit.
• 28 days of holiday plus bank holidays and the days between Christmas and New Year.
• Annual training budget, company laptop, and free hirify.globalX subscription for UK-based employees.
• Inclusive, diverse, collaborative environment with opportunities for professional development and significant product impact.

Hiring process

• Video screen with the Talent team.
• Video interview with the hiring manager.
• Final interview with the CMO.