Senior Web Tracking Specialist (GTM/GA4)

Location: hirify.global HQ Berlin, Germany; hybrid work

Company

hirify.global is an e-commerce company operating online platforms across international markets.

What you will do

• Define and maintain event taxonomies, tracking plans, and measurement standards for web and mobile platforms.
• Own and optimize Google Tag Manager web and server-side implementations to ensure accurate data collection.
• Monitor tracking quality through release checks, automated tests, debugging, and reviews of critical journeys such as checkout, purchase, consent, and account flows.
• Collaborate with Product and Engineering to measure new features and A/B tests accurately from launch.
• Define customer identification specifications across touchpoints and work with Data Engineering, Product, Marketing, and Engineering teams to improve the tracking infrastructure.

Requirements

• 5+ years of experience in digital tracking, tag management, or web analytics implementation, ideally in e-commerce or another digital business.
• Strong expertise in Google Tag Manager, Server-Side GTM, event tracking, GA4, and data layer implementation.
• Experience developing and maintaining tracking concepts, event taxonomies, and measurement frameworks across web and mobile platforms.
• Strong troubleshooting and analytical skills, including tracking QA, debugging, and resolving data quality issues.
• Knowledge of privacy-compliant tracking, GDPR, consent management platforms, and Google Consent Mode.
• Strong English communication skills and the ability to translate business requirements into technical solutions.

Culture & Benefits

• Flexible working hours and hybrid work, with up to 20 days of workation.
• 28 days of vacation initially, increasing to up to 30 days based on tenure.
• Structured onboarding, a dedicated development budget, and a MacBook with a fully equipped office setup.
• 20% hirify.global Online-Shop discount, free office snacks and barista coffee, partner discounts, and a fully funded BVG Jobticket.
• Fitness membership subsidy, company pension scheme, regular team events, and company parties.
• Values include ownership, adaptability, fast iteration, impact-focused thinking, and kind cross-functional collaboration.

Hiring process

• Submit a CV and a few introductory sentences about your background, motivation, and interest in hirify.global.