Senior Marketing Manager (Fintech)

Location: Seoul, South Korea

Company

Airwallex provides an AI-native financial operating system and global payments infrastructure for businesses and financial product platforms.

What you will do

• Develop and own the Korea marketing strategy and annual plan in alignment with APAC and global objectives.
• Build Airwallex’s brand and go-to-market presence in Korea as the first local marketing hire.
• Plan and execute integrated campaigns, industry events, partnerships, content localization, and product launches.
• Lead account-based marketing programs for enterprise, mid-market, and large SME accounts.
• Partner with sales, product, PR, communications, and regional marketing teams to support pipeline growth and brand visibility.
• Manage marketing performance, budget allocation, vendors, external partners, and a Marketing Executive contractor.

Requirements

• Fluent Korean and English communication skills.
• 6+ years of marketing experience, including proven success in Korea’s B2B or technology sectors.
• Experience in B2B, technology, SaaS, or fintech marketing, including integrated campaigns across multiple channels.
• Knowledge of field marketing, ABM, partnerships, content creation and amplification, and digital performance marketing.
• Experience managing vendors, agencies, outsourced teams, events, or junior team members.
• Bachelor’s degree or equivalent, with strong analytical, communication, ownership, and problem-solving skills.

Nice to have

• Experience with fast-scaling global brands.
• Experience building new marketing programs, channels, propositions, or market opportunities from the ground up.

Culture & Benefits

• Work with global and regional marketing, sales, product, and communications teams.
• Operate in a fast-paced environment with significant ambiguity and autonomy.
• Build marketing structure and programs for a rapidly growing market.
• Airwallex is an equal opportunity employer.