Retail Marketing Assistant Manager

Location: Seoul, Korea Corporate Office, South Korea

Company

hirify.global is a global house of fashion brands, including Coach, focused on innovative, inclusive, and enduring products.

What you will do

• Develop and manage annual and seasonal retail marketing calendars aligned with brand campaigns, commercial priorities, and key retail moments.
• Translate global and local strategies into store-level activations, customer events, localized marketing plans, and customer journey initiatives.
• Coordinate in-store experience execution across Retail, CRM, Visual Merchandising, Operations, Brand Marketing, and external agencies.
• Track store-level execution quality, traffic, conversion, sales uplift, activation ROI, scorecards, and impact reviews.
• Manage budgets, forecasts, purchase orders, expense tracking, and spend governance with Finance and Operations.
• Prepare execution briefs, store toolkits, dashboards, impact summaries, and post-execution analysis reports.

Requirements

• Approximately 3–7 years of experience in retail marketing, trade marketing, shopper marketing, or customer experience.
• Proven experience planning and executing store activations, customer events, campaigns, or retail marketing programs.
• Experience working with Retail, CRM, Visual Merchandising, Operations, and external agencies.
• Strong understanding of retail marketing, brand activation, and customer experience.
• Strong project management, execution ownership, attention to detail, stakeholder management, and cross-functional communication skills.
• Ability to convert strategy into clear execution plans and connect execution with performance impact.
• Strong proficiency in Microsoft PowerPoint and Excel.
• Experience in fashion, luxury, beauty, lifestyle, retail, or consumer brands is preferred.
• Business-level proficiency in Korean and English is preferred.

Culture & Benefits

• Full-time role based at the Korea Corporate Office in Seoul.
• Work in an inclusive global house of brands emphasizing courage, creativity, customer focus, learning agility, and results.
• People-manager competencies include strategic agility, developing others, and building effective teams.
• hirify.global is an equal opportunity and affirmative action employer.