Head of Performance Marketing (AI)

Location: Remote, based in CET or west toward the Americas, with overlap for US client availability and occasional late-evening contact.

On-target earnings: $120,000–180,000 per year gross, including base salary and performance bonus.

Company

Plurio is an AI agent that automates media buying across Meta, Google, and TikTok for teams managing high-volume advertising budgets.

What you will do

• Lead and grow a team of AI marketing engineers responsible for client media buying through the Plurio agent.
• Own portfolio performance, client retention, upsells, account growth, and adoption of the automated media-buying system.
• Build standardized systems for client onboarding, agent setup, and the creation, adaptation, and rollout of skills and rules.
• Set team priorities, balance workloads, run one-on-ones, manage quality, and support hiring and level-ups across mids, seniors, and team leads.
• Encode media-buying methodology into AI agent skills and rules and ensure proven practices reach the full client portfolio.
• Handle senior client conversations with Heads of User Acquisition and CMOs when required.

Requirements

• Agency-side experience managing performance marketing budgets of $500K+ per month across multiple clients, projects, and segments.
• Experience building and scaling user-acquisition teams of 10+ people, including onboarding, operating standards, workload allocation, hiring, grades, and level-ups.
• Hands-on expertise in media buying across Meta, Google, TikTok, and other advertising channels.
• Experience owning a client portfolio through a team, including retention, upsells, and account growth.
• Experience automating media buying with rules, scripts, AI coding tools, or platform APIs.
• Confident spoken and written English is required for English-speaking client communication.

Nice to have

• Experience working with subscriptions, apps, fintech, healthcare, edtech, real estate, consumer services, or gamedev.
• Experience with mobile, web, web-to-web, web-to-app, or app-to-app funnels and recurring-revenue businesses.

Culture & Benefits

• AI-first operating environment with shared agents and infrastructure across engineering, sales, operations, and client projects.
• Laptop, software, and AI tools including Cursor, Claude, Codex, and shared AI infrastructure.
• Coverage of 50% of relevant educational activities.
• Two weeks of vacation twice a year plus holidays.
• Contract engagement through Deel.

Hiring process

• Submit an application with social media links and contact details.
• Interview with the leadership team, followed by a CPO discussion focused on production, team leadership, and systems.
• Meet the AI marketing engineers, then receive an offer.