Gaming Marketing Manager (m-f-d) (Gaming)

Location: Boeblingen, Baden-Wurttemberg, Germany; other location: Vienna, Austria. Flexible working hours and home office regulations are available.

Company

hirify.global develops and markets technology products and services, including gaming hardware and related solutions.

What you will do

• Define and execute the DACH gaming marketing strategy and own annual and quarterly marketing planning.
• Lead integrated campaigns across brand, performance, retail, e-commerce, media, social, and digital channels.
• Plan and execute gaming product launches and lifecycle marketing in collaboration with category, sales, retail, e-commerce, media, creator, social, and agency partners.
• Lead gaming events, esports programs, community activations, sponsorships, and partnerships across the DACH market.
• Own social-channel, creator, influencer, media, and performance marketing strategies, including content development and optimization.
• Manage budgets, agencies, stakeholders, measurement frameworks, and performance reporting against revenue, market-share, engagement, conversion, and ROI goals.

Requirements

• 6+ years of marketing experience in gaming, consumer electronics, or related industries.
• Proven experience in gaming marketing, esports, publishing, or gaming-focused agencies.
• Experience with creator and influencer programs, integrated campaigns, commercial targets, and agency management.
• Strong understanding of gaming audiences, communities, platforms, and industry trends.
• Strong stakeholder management skills in complex cross-functional environments.
• Fluency in German and English is required.

Nice to have

• Experience running large-scale gaming events such as gamescom.
• Experience with go-to-market planning for hardware or technology products.

Culture & Benefits

• Employee-oriented culture focused on enthusiasm, feedback, trust, respect, collaboration, and innovation.
• Flexible working hours and home office regulations.
• 30 paid leave days, company pension plans, a long-term time account, bike leasing, counselling programs, and wellness initiatives.
• Career development through mentoring programs and e-learning platforms.
• Employee networks offering training and networking events.