PR KOL Specialist (APAC)

Location: Remote-first, with the role limited to Hong Kong, Japan, or South Korea

Company

Binance operates a global blockchain ecosystem providing cryptocurrency trading, finance, education, payments, institutional services, and other digital-asset products.

What you will do

• Identify and engage KOLs aligned with brand values.
• Support the organization and attendance of KOL events, meetings, and networking activities.
• Coordinate timely and professional communication between Binance and KOLs.
• Support crisis communications and resolution efforts during sensitive situations.
• Prepare updates and reports on KOL activities and public sentiment.
• Collaborate with cross-functional teams to align KOL strategies with PR goals.

Requirements

• Recent graduate or final-year student in Communications, Marketing, Public Relations, or a related field.
• Fluent English required for coordination with overseas partners and stakeholders.
• Strong interpersonal and relationship-building skills.
• Confidence and professionalism when attending events and engaging with influencers.
• Proactive, detail-oriented, and effective in a fast-paced environment.
• Ability to handle sensitive situations calmly and professionally.

Nice to have

• Interest in the cryptocurrency or blockchain industry.
• Additional language skills.

Culture & Benefits

• Remote-first, work-from-home arrangement, subject to the nature of the role and team.
• Opportunity to work in a global, user-centric organization with a flat structure.
• Fast-paced and innovative environment with autonomy and challenging projects.
• Career growth and continuous learning opportunities.
• Competitive salary and company benefits.